Home Title Page Introduction In the Beginning How Apple is so successful How Much a Brand Matters The Products That Make Apple Conclusion References

References

  1. Apple's branding strategy. (2008). Marketing Minds, Retrieved October 6, 2010 from http://www.marketingminds.com.au/branding/apple_branding_strategy.html

    2. This source allowed me find a perfect quote and information on the Apple Brand itself. Credible website.

  2. Brooks, A. (2009). Live coverage from apple’s “it’s only rock and roll” event. World of Apple, Retrieved October 7, 2010, from http://news.worldofapple.com/category/world-of-apple-events/

    3. This provided me with in-depth information on Apple and the position they are in. It helped me find facts about products and the company. Author related to Apple.

  3. Chazin, S. (2010, September 27). Apple marketing generates the most news. Retrieved October 6, 2010 from http://technoguide.typepad.com

    4. Here I was able to find information on the statistics and figures of Apple dominating today’s market. Author is credible and related to Apple.

  4. Enderle, R. (2010). The folly of ignoring apple's success. TechNewsWorld, Retrieved October 6, 2010 from http://www.technewsworld.com/rsstory/69231.html?wlc=1286406969&wlc=1286498973

    5. This gave me a persons point of view and three reasons why Apple is succeeding in what its doing. Appears in online article.

  5. Frommer, D. (2010). Chart of the day: In Case You Had Any Doubt’s About Where Apple’s Revenue Came From. Business Insider. Retrieved October 7, 2010, from http://www.businessinsider.com/chart-of-the-day-in-case-you-had-any-doubts-about-where-apples-revenue-comes-from-2010-4

    6. This showed me the dominance of Apple’s sales and products. It gave me an insight on how much the iPhone industry is really worth. Chart and author.

  6. Goodstein, A. (2007). Teen marketing: apple's the master. Bloomberg Businessweek, Retrieved October 6, 2010 from http://www.businessweek.com/technology/content/aug2007/tc20070815_636359.htm

    7. Showed me from her point of view why Apple was so successful and gave me insight to their marketing strategies. Appeared in magazine.

  7. Knight, D. (2008, July 22). The mac's growing market presence. Tip JAr, Retrieved October 2, 2010, from http://web.ebscohost.com/ehost/resultsadvanced?vid=2&hid=8&sid=991205e0-dae5-4f4f-8ca8-525327dadb54%40sessionmgr4&bquery=(Macintosh)+and+(microsoft)&bdata=JmRiPWJ0aCZ0eXBlPTEmc2l0ZT1laG9zdC1saXZl

    8. Told me about the history of Apple and its new strengths. Author is credible.

  8. Peter Pietromonaco. (2002, September). PC vs. Mac: The war goes on. Poptronics, 3(9), 14-15. Retrieved October 2, 2010, from Research Library Core. (Document ID: 153516091).

    9. Gave me sale records and a brief history of the company. Author is credible.

  9. Reisinger, D. (2007). The main reason for apple's success: recognition of the importance of the home read more: http://news.cnet.com/8301-13506_3-9734035-17.html#ixzz11iz8npbm. Cnet News, Retrieved October 6, 2010, from http://news.cnet.com/8301-13506_3-9734035-17.html

    10. Gave me information and point of view of why Apple is successful. Online article and possible magazine.

  10. Schumacher, James. (2009). The reasons for apple's success. Suite 101, Retrieved October 6, 2010 from http://www.suite101.com/content/the-reasons-for-apples-success-a107485

    11. Provided me with information on how and why Apple is successful, including their marketing and sales. Author is credible.

  11. Tweney, D.F. (2010). Apple passes microsoft as world’s largest tech company read more http://www.wired.com/epicenter/2010/05/apple-passes-microsoft/#ixzz11j0ppak0. Epicenter, Retrieved October 2, 2010 from http://www.wired.com/epicenter/2010/05/apple-passes-microsoft/

    12. Told me about Apple becoming one of the biggest companies in the world. Author is credible.

  12. Apple Computer, Inc (2010, June 7) Apple - iPhone 4 - This changes everything. Again. [Video File] Retrieved from

    http://www.youtube.com/v/FHngLJ0RlNg?version=3

Video on the iphone 4g helped show the features of their latest product as well as the way Apple wants to be portrayed as a company who wants to change the world

"Apple Logo"(2009, November 26th) retrieved from

http://www.puremobile.ca/insiderblog/control-your-benz-with-an-iphone-or-blackberry-app/apple-logo

which was found using Google Images

"Mac vs PC" retrieved from

http://media.odetoapple.com/i/general/mac-pc.jpg

which was found at google images.

"Ipod Silhoutte" retrieved from

http://images.worldofapple.com/tropical_ipodadvert.jpg

which was found at google images.

"Ipod" retrieved from

http://jazzlives.files.wordpress.com/2008/10/ipod-jpeg.png

which was found at google images.

"Itunes" retrieved from

http://media.arstechnica.com/journals/apple.media/itunes602.gif

which was found at google images.