Home | Title Page | Introduction | In the Beginning | How Apple is so successful | How Much a Brand Matters | The Products That Make Apple | Conclusion | References |
In October 2001, Apple released a product that would change history: the iPod. This was a product that allowed individuals to listen to any type of music in any type of order in any way that they please. Apple has been able to keep the iPod up-to-date over the years and until recently; their revenues were sky high (Brooks, 2009). The iPod has since been transformed into the classic, nano, touch, and shuffle. Nine years later, it has changed the way people listen to music throughout the world. Sales have gone up year by year and in September 2009; Phil Schaffer announced Apple has sold over 220 million iPods (Brooks, 2009).