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Introduction

Apple Logo

In May 2010, Apple officially became the most dominant technology company in the world. What started off as once a small company has slowly become one of the most influential companies in not only the United States but the world as well. It recently became the leader in computers, MP3 players, smart phones and music. With a company worth of $241.5 billion dollars, its annual revenue stacked up to be somewhere near $42.9 billion in 2009.

Due to their abilities to connect with and draw in consumers, Apple is on the pinnacle of their success. They have found the key to marketing and making their products the most up-to-date and hottest items available. Apple is looking to grow and only become more innovated in the future.