People love the Apple Brand, which is another part of what has made Apple so profitable. Apple’s idea to make your home an “Apple home” is part of what makes Apple so well liked, according to Dan Reisinger (2007). Everything that Apple is connected to relates back to their brand. Marketing Minds (2008) believes there is no brand better at connecting to people than Apple, saying: “Apple has a branding strategy that focuses on the emotions. The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology. The Apple brand personality is also about simplicity and the removal of complexity from people's lives; people-driven product design; and about being a really humanistic company with a heartfelt connection with its customers.” (Para 3)

The Apple brand has all the ramifications it needs in order to be a successful business, including their brand name. When someone wants to buy a product from a company, they want to be able to show off the name. If a company has a bad brand, they will be unsuccessful. Apple grew because not only did people fell in love with their products, but also their brand as well.