Propaganda:
Penguin Influential Propaganda Squad (P.I.P.S.)

To convince the human population to accept Penguin lordship, many attempts have been made to insert Penguins into mainstream society:

• The Pittsburgh Penguins
• March of the Penguins
• Surf's Up
• Happy Feet

The horror...

The Humans have launched various Counter-Propaganda to counter P.I.P.S.

• Farce of the Penguins
  A spoof of "March of the Penguins" to lower the Penguin Army moral
  
  
• Madagascar
  Exposes the cunning of the Penguins (and the role of P.I.S.), but shows them in a bumbling state to lower Penguin moral
  

The Human Interpretation of the P.I.S.