As evidenced by the test scores in the quantitative evidence section, the actual vocabulary of the advertising unit was not that successful.  Students are usually fine with the fun parts of the project, especially those that can be done during class time. However putting in work outside the class is often neglected. There is another way to look at this. Students may not be completely successful at mastering the vocabulary, but are successful at implementing the concepts in real life projects. If I had to choose between the two, I would opt for students knowing how to use the information rather than just have memorized vocabulary words. Having said that, I would rather that students succed in both arenas.

My delivery of the information is under consideration. I gave students  the notes to the entire unit (one page front and back--advertising notes). We discussed each one and walked through multiple examples displayed on the Promethean board. I used the vocabulary in discussion as students were working on the ads. For the three classes prior to the quiz, I began each day with a review of all the terms that would be on the quiz and answered any questions regarding any of the concepts. In addition to discussion, I would include some graded "bell ringer" activities to have students practice their knowledge of the vocabulary.

In the particulars of the lesson, in the future, I would spend a longer time discussing the strategy session that needs to happen among the advertising group. Although I used examples this time, I think I would give the class an example and have them practice with developing strategies. We would then talk about what works in a class discussion. Of course, this would add extra time to the lesson, but would be worthwhile. As it was this year, this part of the lesson was taught group by group as I went around the room checking in on their progress.

A consideration is the timing of this lesson. Any lesson that falls in January and/or February is subject to snow days. This unit did not flow as sequentially as designed given the gaps of days where there was no school. This necessitated more review and the addition of more computer time. Although I initially planned for one design day and one computer day for each advertisement, I was fortunate enough to be able to schedule the computers for 2 days per ad. This was more realistic and should be considered in the future.