Lessons learned in this unit would definitely start with the powerful concept of having students work on an authentic project. From the first, some students admitted their intimidation at having an outside professional judge their work. That was a good thing in that they realized that this assignment was being done for a realistic, professional audience, not just another thing to hand in to the teacher. In a real advertising situation, the "winner" would be granted the contract for that company's advertising which translates into profit for the company and employess. In this instance, the winners received tee shirts from the school store. I am not sure there would be anything I could afford that students would admit to being really excited about competing for. However, there was great excitement when students read the email from Mr. Green complimenting their work. This added to the suspense of which ad might be chosen. Although the tee shirts were a tangible prize, I think the prestige of being selected by an advertising professional was worth a great deal to the students. One group in particular was made up of two students that do not get many accolades in school otherwise. Their excitement on being announced winners was obvious. I was excited for them.