Somewhere between information overload and not offering enough information is where you want your pages to be, because either extreme can drive viewers away.
One pitfall to look out for is the scrolling page. A well styled page can look roomy and appealing, but can also scroll on for a mile. Give some thought to how your information hierarchy. If you break down a larger page into a few sub pages, you stand to make the information more easily found.
Sorry, I meant to say "that F-Design." Read some more about the F-design theory here. Th F-design advokes placing your content in a pattern consistent with the shape of an F, which is theortically the shape which most users scan their content.
Aside from how your content is arranged on the page, let's talk a bit more about what kind of content you mean to share. Let's go!