The Why? Of a Web Page

In today's world the average person is expected to have some web page. As a result there are plenty of platforms that have spawned to offer the individual a way to get their own piece of the internet. Facebook, twitter, tumblr, etc. all allow for users to show the world their lives, so why does anyone try and make their own webpages? Because those platforms are incapable of delivering the experience the site maker wants. Having a standard form can be helpful for the user but can be awful for the consumer because it can get in the way of their vision.

For example, a young art student wants to create a website to display her graphic designs so that she can stand out to employers. She could use facebook, but the site is generally awful for displaying content. She could use instagram but it has become cluttered with adds and seems unprofessional. She could use deviantart, which is great for displaying photos and sharing content yet she feels lost on a site that has thousands of other artist. None of these sites allow the student to realize why she is creating this site; to stand out to employers. Instead of focusing on the why, or the reason she wanted a website, she could have focused on what was best or most common. Those may seem like safe choices, after all deviantart has a massive community that can help with promotion and facebook’s are basically a requirement for a startups. Yet they don'st meet the original purpose for the site. This site was written to show you how can we take this idea and apply it more specifically to site layout.