Future Use

In the near future, data protection and security could potentially breed businesses that provide more satisfying on demand services as well as products. These more marketable businesses could also advertise upcoming changes that are suggested or relevant to consumers. Furthermore, in order to bring the consumer back for more business, data protection and cyber security need to be more consistent and able in order to foster trust with users and corporations alike.

Instead of easy access upon agreement, stronger security practices can be fostered by providing better developed acceptable use conditions that might educate users on what risks and threats to data can be. These conditions could even train users in appropriate behavior and safe usage of platforms online. Social networking sites like Facebook should uphold standards of data protection like the ones previously mentioned. In addition, establishing oversight on third party apps from advertisers can monitor misuse or improper gain of access to personal data. Furthermore, Facebook should employ cyber security teams to proceed in information audits of third parties who are using suspicious methods and terms of service. These are a few of the ways that social networking sites can build trust with users to improve and promote more business. Recent breaches in large social networking sites like Facebook demonstrate the importance of data protection and privacy. Furthermore, they reveal that data is not secure to a certain standard; companies are not taking on full responsibility of data breaches; and users have not realized the extent and importance of their data footprint. Resolving these issues will boost the online business activity and trust that is built into social networking sites, even after data security breaches and scandals.

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