In the more recent decades of the information age, information technology as an industry has experienced continued growth as well as enormous transformations for businesses and consumers. Alongside the numerous positive impacts on society is a new development, an ongoing need, in data protection of personal information. When digital information is not firmly secure, new threats of identity theft, cyber attacks, and security breaches endanger the privacy of personal data. These accidents are grave; they threaten online privacy by stealing or exposing data and subjecting corporations as well as consumers to cyberattacks or misuse of personal information. Currently, data protection has become more and more relevant to the security concerns of large corporations and consumers with the general public. One social networking site in particular, Facebook, has come to the front lines of the “security arms race” (Matasakis & Lapowsky, 2018). With an election scandal and recent security issues, Facebook’s mistakes demonstrate the importance of data protection and privacy. In recent events, Facebook has called on large technology corporations holding personal information to adopt more broad views of responsibility. Furthermore, the use of stronger levels of data privacy and more robust security practices ensure that there is a better standard of online data protection for individuals and companies relying on keeping data security measures up-to-date. Large technology companies like Facebook can establish a more marketable appeal that builds a foundation of trust for its users and consumers.
Within recent years, the expectation of society for progress in data security has become one that is reasonable and necessary : data privacy should be bound to consumer needs and expectations. Social marketing appeal is an addition to the Internet economy driven by social networking sites like Facebook and Twitter. Facebook’s social media platform already allows businesses to promote new features of products and services for consumers. For instance, Apple advertises on Facebook the new updates that come to their operating system to allow consumers to be up to date on the newest uses, changes, and personalizations within their electronic devices. Furthermore, Apple is not the only multibillion dollar corporation to convey the upcoming changes for consumers before they are released to the market. Companies from large to small utilize social networking sites like Instagram and LinkedIn as a source of advertising and online presence. Even small start-up companies use online social media platforms to market their businesses to allow consumers to obtain their goods and services.
An originial artwork/screenshot from the Data Privacy and Protection Mobile App
