The Center for Excellence in Sales And Marketing - CESAM



 

 

 

Your Experience

Overview:
During these fast and furious 5 weeks, you will experience a vairety of activities. The link below will provide you with specific details. As your experiences in the sales field is primarily a face-to-face experience, much of what you do will be in that format. However, as you will also need to communicate in the 'language' of technology, it is HIGHLY advised that you use this site to its fullest measure.

Goal at Large:
Our goal at large is the help you to learn how to think and act like elite sales professionals - the environment (context) in which you will be learning will contribute in large part to this goal.

Training Model:
You will soon discover a pattern in our instruction. We use what we call, "the training model" which is based on the principles of a 'Cognitive Apprenticeship" - a type of Constructivist Learning. This training model consists of 6 interwoven and recurring steps: Explain, demonstrate, explore, articulate, feedback (coach), and reflect. Every activity has a goal and you will be stretched in your abilitites. As each week progresses, you will use newly acquired skills in more complex situations.

For a complete look at the theoretical foundations and the evidence of critical features in our curriculum, including the deflinition of a cognitive apprenticeship, click on the 'documentation' button at the left and then select the document you wish to view, OR go to the Resources page and then the link to for Learners

Activities:
Clicking on the link below will provide you with a description of each activity (including group participation size) as well as sample lesson outlines so you may anticipate your learning.

Introduction | Your Experience | Your Goals | Calendar | Resources | Documentation
Contact Webmaster Last Updated May 14, 2002
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