| Home | Introduction | Background Information | Social Marketing | Video Conferencing | Conclusion | Bibliography |
If one looks at the modern business world, they will find a market in which Information Technology has become deeply imbedded. It has become impossible for companies to succeed without implementing technology as a tool, both to promote and operate their business. Two particular facets of information technology that many businesses have deployed are Social Networking as a means of promotion, and Video Conferencing as a means of operation. Social Networking provides an efficient, low cost form of advertising for many companies. By setting up a fan page on a social networking site, companies can effectively expose their brand by relying on viral marketing, or marking that spreads from person to person, much like a virus. Due to its ability to communicate information to massive amounts of people, social networking has become a key tool in a business’s quest to be the most well known and recognizable among its competitors. In addition to social networking, video conferencing provides a way for companies’ employees to effectively communicate with each other, as well as employees to communicate with customers, face to face. This real person interaction allows both companies to run smoother and customer service to be better. These new information technology developments have become an essential part of the business world.