George Mason University
| Home | Introduction | Background Information | Social Marketing | Video Conferencing | Conclusion | Bibliography |
Developments in the field of information technology have had a great impact on the way companies conduct their entire operation. Businesses are constantly looking for a competitive edge, and the capabilities in advertising and operation that social networking and video conferencing allow give businesses that competitive edge. With the required effort, social networking allows businesses to revolutionize the advertising experience with interactive advertising and easy location of target markets, while video conferencing has allowed businesses to shrink the globe, and effectively communicate face-to-face with both other businesses and customers.