| Home | Title Page | Introduction | Background Information | Potential Benefits | Further Research Required | Conclusion | Bibliography |
Since 1976, Apple has been paving the way for ideas and technology in the business and commercial realm of computers and music. Their founders started a company with simple minds and a complex dream, and they molded and fought their way to the top, competing with all that came to them. This game of King of the Hill, for now, ends with Apple on top; but the competition is always near. Their continuous dedication to their products and more importantly, their customers, keeps them alive and thriving in a cutthroat world where the weak get weaker and the strong get stronger. For Apple Inc, formerly Apple Computer Inc, change is the name of the game, and that is what keeps them in business.