| Home | Title Page | Introduction | Background | Potential Benefits | Legal and ethical issues & Social Problems | Further Required Research | Conclusion | references |
Smartphone is the product of development of society, it still has a big space to develop in the future. Some issues we can solve now such as privacy issues and security issues will be solved in the future. Also, further research should focus on how smartphone connect to business, which means how to make use of smartphone in a trade relationship. According to the Website Science Direct, the author Venkatesh Shankar and Eileen Kelley published a paper named Innovations in Shopper Marketing: Current Insights and Future Research Issues in 2011. They came up with some ideas of future research on smartphone field, for example, they pointed out that innovations of smartphone can bring shopping market a bigger and brighter future. (Shankar & Kelly, 2011) So, we should focus more on the development of economic, political environment and how they influence the development of smartphone with each other.