Introduction

Have you ever been walking to class, tuning out the world just listening to your favorite music, whether it is Lady Gaga or Drake? Maybe something old school like Tina Turner or The Beatles. Chances are when a glance is cast down to your hand it’s an iPod that is gripped tightly in your hand, as iPods are at the top of the list when it comes to handheld music devices, a title that they have held onto for nearly six years. When it comes to your online office needs Microsoft takes the round, as iWork is very rarely used/talked about. Then next time you walk into a lecture style course, have a look around, and you’ll s¬¬ee the room divided. Two opposites in a constant struggle for brand supremacy: the ultimate battle continues to rage on. The commercials are out there. The Mac Vs PC, which is all a part of the larger war that is being waged between the entire Apple Incorporated Company, headed by Steve Jobs and the Microsoft Corporation, headed by Bill Gates. The question remains, which company is offering the best consumer project? Whichever may be the “better” company the fact remains that both companies are responsible for a full technological overhaul in people’s everyday life.