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IT 103-002
Apple Inc. Vs Microsoft
Apple Background
Steve Jobs and Steve Wozniak basically started Apple Incorporated out of a garage! Jobs and Wozniak were both considered to be a bit alternative by social standards of the mid-seventies. Even though they were considered to be social outcasts that didn’t stop them from becoming two of the most innovative men in the world, starting with the creation of the Apple 1 in March of 1976. In that very same year Wozniak developed a prototype for the Apple II computer all while being introduced to the man that would become one of the largest investors in Apple, Mike Markkula.
The Apple Company incorporated the next year in 1977 due to the commercial success of the Apple computers. Apple’s next stroke of genius came in 1979 when Jobs put together a partnership with the Xerox Company for the Lisa project. Since then there have been several versions of the Apple computer created, the most recognizable being the original iMac (Linzmayer). Apple’s most successful creation didn’t come until October, 2001, when the first ever iPod was released. This portable music player revolutionized the way that people would listen to and buy music. Since the original iPod was released several variants have become available, furthering the monopoly that Apple had one the music industry. These variants were the iPod Shuffle, the iPod Nano, the iPod Touch, and the ever popular iPhone. With the commercial success of the iPod and the iMac, Apple Incorporated is pioneering new technological waters with the introduction of the iPad.