PPT Slide
____ 584. Critics claim that Bank ATMs take advantage of the _____ of customers who suffer a poverty of time and need the convenience.
b. inelastic demand schedule
c. unitary supply and demand
e. supply characteristics
____ 607. A company's pricing strategy should do all of the following EXCEPT:
a. give direction for price movements over the product life cycle
b. define the initial price
c. ignore the targeting and positioning strategy of the company
d. set a competitive price
e. interact with the other elements of the marketing mix
____ 616. Gregor owns a catering business. He will often sell essentially the same wedding cake to different customers at very different prices. Gregor uses:
b. an illegal pricing policy
CASE. The pricing approach practiced by the Toronto Blues Jays is best described as
a. Single-price
b. Flexible price
c. Skimming
d. Penetration
e. Price lining
____ http://www.swcollege.com/marketing/lamb/marketing_6e/lamb.html Which of the following statements about the financial implications of the Internet is true?
a. The implementation of Internet technology in some industries has reduced inventory and its associated holding costs.
b. Only large multinational companies have benefited from the implementation of Internet technology.
c. There is no competitive advantage to be gained by embracing Internet technology.
d. High barriers to entry have prevented many company from embracing Internet technology.
e. All of the above statements about the financial implications of the Internet are true.