PPT Slide
____ 522. The Clearly Can Corporation sponsored a citywide litter pickup contest and sent all the proceeds from recycling the collected cans to a local charity. The event was so popular that the local newspaper took pictures for the front page, and every local news station carried a story about Clearly Can's community activities. The newspaper pictures and the news stories exemplify:
____ 541. _____ are promotional exhibits set up at the retailer's location to build traffic, advertise the product, or induce impulse buying and are targeted to consumers.
a. Point-of-purchase displays
____ 542. British Airways hires "roadrunners" (salespeople) with the goal of becoming partners and problem solvers for their corporate clients. BA roadrunners strive to build long-term relationships with key accounts by developing trust over time. The roadrunners are practicing:
a. relationship promotion
____ 576. _____ pay for every activity of the company.