PPT Slide
____ http://www.swcollege.com/marketing/lamb/marketing_6e/lamb.html _____ advertisements appear in separate browser windows while you wait for the main Web page to appear on the screen. They often use sophisticated graphics or other special media effects to attract your attention.
____ 642. The basic goal of one-to-one marketing is to:
a. increase the market for the product category
b. eliminate the use of mass media for promotion
c. increase operating costs
d. reduce the number of company employees
e. increase the marketer's share of each customer's business
____ 648. Natural Foods Inc. lets their customers select their favorite departments. Each shopper gets a bar-coded discount card that awards points for purchases throughout the store. Once the customer collects enough points, Natural Foods issues a 10 percent discount in the shopper's department of choice. This shows how one-to-one marketing communication:
a. offers personalized messages to customers
c. increases knowledge about the competition
d. creates transactional relationships
e. develops a compiled list
____ 663. _____ is the process of using statistical analysis to detect relevant purchasing behavior patterns in a database.
d. Lifetime value analysis