Apple Face ID is known to be safe because Apple takes the necessary measures to protect users' privacy and security. However, for some people, the emphasis on using people's faces leaves them weary, as faces (for some people) are meant to be intimate and private. There is a great rise in the beauty and cosmetic industry, and many people profit off people's physical insecurities. Many people are concerned about what they look like and how they are perceived by others; could Apple's Face ID play a role in that? Rather than using your memory or finger to unlock your phone, the author pushes users to use their faces; does this imply that Apple values people's faces?
Moresoe, Facial recognition at large encompasses many ethical and legal issues. Facial recognition technology companies will often hide information from users. They could also be tracking and storing your data without consent; however, Apple Face ID is known to be fairly transparent with its users. Additionally, Apple allows third-party companies to access your face ID data through Safari autofill. Although you have the choice to opt in or out of Safari autofill, you might blindly turn it on, thinking you can trust other companies. You might be able to trust Apple with your Face ID, but how do you feel about other companies holding your Face ID? Some may argue that Apple's Face ID technology is harmful to children and twins. Although these are all hypothetical concerns towards Apple Face ID, there are legitimate concerns regarding discrimination and biases towards facial recognition technology at large. There is evidence that supports the inequalities of facial recognition: "A growing body of research exposes divergent error rates across demographic groups, with the poorest accuracy in subjects who are female, black, and 18–30 years old" (Nanjibhai, 2020).