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The GoPro camera constituted a real revolution in the world of photography at the time of it invention. That is mainly because of the fact that for the first time, someone could enjoy an activity without worrying about holding a camera in his hand to take photos. According to an article published in Bloomberg BusinessWeek magazine, "GoPro widens the view of its consumers base" by " allowing action-sports enthusiasts to take professional-quality videos." Indeed, the author of the article points out the fact that many of the cameras sold by the company are purchased by "consumers who don't have thrill seeking on their minds," and this is mainly because of the very affordable prices of this unique camera.