Perhaps the most time consuming element, the surface plane touches many levels. Visually stimulating, this plane can touch unexpected senses. Strong associations with apple pie can have you salivating at a site with golden brown colors and apple borders. All of the senses can be engaged with a caramel drizzle.
Some key items to remember when designing your page are:
Color
Color can immediately turn your user off. If you have created a page with bold colors and black serif font, you are setting your reader up for a migraine. Be conscious of what colors to choose. Don't go for background colors that could turn off your user. Neutral shades are always preferred. Try using online resources to identify how colors will work together. W3 Schools has an excellent color-picker that even has a feature to see what color fonts look best with the page.
