As development in artificial intelligence continues throughout the 21st century, the AI being used in today’s technology is still sufficient to assist individuals with managing social media, especially if the individual has little time to set up their accounts for their causes. The risks and negative factors of AI come from the generative portion, where deepfakes run rampant throughout social media as well as the spreading of misinformation.
AI tools are at their most accessible today, especially with AI development significantly ramping up regarding chatbots and AI assistants. Accessibility is both positive and negative for AI usage, as it can be beneficial in the right hands, but can have consequences if used to promote hateful content or misleading information. As AI is used to personalize data for each individual user, it is beneficial for any user that wants to create their own advertisements or campaigns since AI can analyze what makes the campaigns work and how to improve certain aspects of the campaign.
With the legal, ethical, and social standpoints of AI usage in social media, a significant amount of effort is needed to promote positive usage of AI, especially when trying to update laws to include the potential for AI usage. The youth tend to use AI more than their peers, either for schoolwork or their own projects, but it’s important to teach the most ethical way so that they don’t end up spreading the wrong information that can potentially be harmful.