Pros

LCDs

• Less reflective screen, which makes it better for viewing in bright settings, particularly in areas of abundant sunlight.
• Lack of burn-in. According to PC World, “LCD image retention is almost unheard of” (Spector 2007). This is a strong argument for the longevity of liquid crystal monitors.
• Less power usage. The florescent backlight is an efficient alternative to plasma’s need to send electric signals to each of the thousands of pixel cells, up to one-third the consumption (Connor 2009).

PDPs

• Black-level performance. This is associated with the depth of color when viewing black or dark images. To achieve black, the plasma screen simply has to block electricity to certain pixels.
• Contrast ratio, which measures the blackest black against the whitest white. Top plasma screens have a contrast ratio of 3000:1 (Connor 2009). PDPs ability to produce such deep blacks contributes to its excellent color saturation (CNET.com 2009).
• Unaffected by viewing angle, displaying nice deep color up to 180 degrees (Weber 2004).
• Motion blur on PDPs is almost non-existent, as it is able to keep up with the fast action pace of a football game or car chase (CNET.com 2009).