PPT Slide
393Piaget Watches has a restrictive policy of only establishing one or two dealers within a given large geographic area. Buyers of this type of expensive Swiss watch will travel to acquire the product, so this form of distribution, _____, is appropriate for the product.
424Erika owns and operates her own fast-food restaurant, but the establishment is licensed by McDonald's Corporation. Erika's fast-food restaurant is a:
435_____ refers to shopping without visiting a store and is currently growing faster than in-store shopping because of the consumer demand for convenience.
e. Specialty merchandising
449The most predominant aspect of the store's presentation is its _____, or the overall impression conveyed by the store's physical layout, decor, and surroundings.