PPT Slide
260You are to conduct a marketing research effort that will determine if your company's business customer demographics have changed, and you have been told to use primary data. You will:
a. gather data from Standard & Poor's General Information File
b. develop a mail survey to study your primary market
c. employ studies done by the Federal Trade Commission
d. make sure you locate Internet information by using a search engine
e. ask the National Industrial Conference Board for its latest study
267A(n) _____ is characterized by the researcher's altering one or more variables-such as price or package design--while observing the effects of those alterations on another variable (usually sales).
a. observation research project
296The consumer product classification system is based on:
a. how the market is segmented
b. the way the products are manufactured
c. the use the products are put to
d. the physical attributes of the product
e. the amount of effort consumers spend to acquire the product
299Heinz markets ketchup, pickles, fish sticks, and other consumer products. This is an abbreviated listing of the company's:
320New-to-the-world products, where the product category itself is new, are also called:
a. discontinuous innovations