PPT Slide

Why Do Consumers Purchase Technology?

Neo-

hearthminders

Mouse

Potatoes

Gadget

Grabbers

Cyber-snobs

X-techs

Fast

Forwards

Techno-

strivers

Traditionalists

Handshakers

Media

Junkies

Country

Clubbers

Sidelined Citizens

Primary Motivation

Family Career Entertainment Status

Technology pessimists Technology optimists

Disposable Income Disposable Income

Low High Low High

Source: Forrester Research, Inc.

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