Basic Marketing 60-Minute Tutorial*
Customer
Focus
Build
Relationships
with Segments
Provide
Convenient
Access
Vision
Defined by
Consumers
Establish
Presence in
the Market
Customer
Satisfaction
is Key
Price for
Customer
Value
Manage
Product and
Service
Quality
TOTAL
MARKETING
EFFORTS
* Jim Harvey jharvey@som.gmu.edu http://mason.gmu.edu/~jharvey
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