PPT Slide
The New Environment: The E - Organization (I)
- The Web lends itself to immediate customer feedback and rapid adjustment. Learning cycles are much shorter online than off-line. Companies that are quick to try, quick to learn, and quick to adapt will win. Those that learn fastest, and keep learning, will stay ahead.
- Ralph Lauren and a host of other companies
are caught in a quandary: Should they go direct to consumers via the Web or protect their traditional channels? Surprising as it may seem, when some companies talk about customers, they don't mean the people who use their products; they mean the retailers that stock their products. Many of these companies have held back from E-tailing for fear that they'll offend their customers.