PPT Slide
The New Environment: The E - Organization (H)
- People are flocking to the Net because it's simply the
most efficient place to shop for a whole range of goods and services. Say you're looking for a digital camera. You can drive to your electronics superstore, try to nab a salesperson who knows digital cameras and wait while product literature is dug out from behind a counter, and then make your purchase.
- Word of mouse. Every time someone sent an E-mail to a friend, the message carried an offer to sign up for free E-mail. At Hotmail they call it viral marketing: Harnessing word of mouse, Hotmail's message spread like a contagion.