Competencies /ˈkämpətəns/

Instructional Design Standards of AECT Association for Educational Communications and Technology

These standards are concerned primarily with the curriculum and candidate competencies required for initial programs in the area of educational communications and instructional technologies (ECIT). Initial ECIT programs are defined as those which represent initial entry into the field. For example, a Baccalaureate or Master's program which prepares individuals for either initial school certification or entry level positions in business or industry may be considered an initial ECIT program. The intended audiences for the standards are those faculty members and administrators who have responsibility for, and control of, such programs. The standards are intended to accompany NCATE's Standards, Procedures, and Policies for the Accreditation of Professional Education Units, and to address Standard 1 of the NCATE standards.


Standards
Course(s) Applicable
Level of Proficiency
DESIGN
Instructional Systems Design

Utilize and implement design principles which specify optimal conditions for learning.

EDIT 704, 705, and 730

Proficient

Identify a variety of instructional systems design models and apply at least one model.

EDIT 704, 705, and 730

Proficient

Identify learning theories from which each model is derived and the consequent implications.

EDIT 704 and 730

Proficient

Analyzing

Write appropriate objectives for specific content and outcome levels.

EDIT 704, 705, 730

Proficient

Analyze instructional tasks, content, and context.

EDIT 704, 705, 730

Proficient

Categorize objectives using an appropriate schema or taxonomy.

EDIT 704, 705, 730

Proficient

Compare and contrast curriculum objectives for their area(s) of preparation with federal, state, and/or professional content standards.

None

Not Addressed

Designing

Create a plan for a topic of a content area (e.g., a thematic unit, a text chapter, an interdisciplinary unit) to demonstrate application of the principles of macro-level design.

EDIT 704, 705, and 730

Proficient

Create instructional plans (micro-level design) that address the needs of all learners, including appropriate accommodations for learners with special needs.

EDIT 704, 705, and 573

Proficient

Incorporate contemporary instructional technology processes in the development of interactive lessons that promote student learning.

EDIT 730, 732, 571, and 575

Proficient

Developing

Produce instructional materials which require the use of multiple media (e.g., computers, video, projection).

EDIT 704, 705, 730, 571, and 575

Proficient

Demonstrate personal skill development with at least one:  computer authoring application, video tool, or electronic communication application.

EDIT 705, 730, 772, 526, 571, and 575

Proficient

Implementing

Use instructional plans and materials which they have produced in contextualized instructional settings (e.g., practica, field experiences, training) that address the needs of all learners, including appropriate accommodations for learners with special needs.

EDIT 526

Proficient

Evaluating

Utilize a variety of assessment measures to determine the adequacy of learning and instruction.

EDIT 705 and 730

Proficient

Demonstrate the use of formative and summative evaluation within practice and contextualized field experiences.

EDIT 705

Proficient

Demonstrate congruency among goals/objectives, instructional strategies, and assessment measures.

EDIT 705 and 730

Proficient

Message Design

Apply principles of educational psychology, communications theory, and visual literacy to the selection of media for macro- and micro-level design of instruction.

EDIT 704, 705, 730, 571, and 575

Proficient

Apply principles of educational psychology, communications theory, and visual literacy to the development of instructional messages specific to the learning task.

EDIT 704, 705, 730, 571, and 575

Proficient

Understand, recognize and apply basic principles of message design in the development of a variety of communications with their learners.

EDIT 705, 730, 571, and 575

Proficient

Instructional Strategies

Select instructional strategies appropriate for a variety of learner characteristics and learning situations.

EDIT 705, 730, 571, and 575

Proficient

Identify at least one instructional model and demonstrate appropriate contextualized application within practice and field experiences.

EDIT 705 and 730

Proficient

Analyze their selection of instructional strategies and/or models as influenced by the learning situation, nature of the specific content, and type of learner objective.

EDIT 705 and 730

Proficient

Select motivational strategies appropriate for the target learners, task, and learning situation.

EDIT 704, 705, and 730

Proficient

Learner Characteristics

Identify a broad range of observed and hypothetical learner characteristics for their particular area(s) of preparation.

EDIT 704, 705, and 730

Proficient

Describe and/or document specific learner characteristics which influence the selection of instructional strategies.

EDIT 704, 705, and 730

Proficient

Describe and/or document specific learner characteristics which influence the implementation of instructional strategies.

EDIT 704, 705, and 730

Proficient

DEVELOPMENT

Select appropriate media to produce effective learning environments using technology resources.

EDIT 730, 571, and 575

Proficient

Use appropriate analog and digital productivity tools to develop instructional and professional products.

EDIT 730, 571, and 575

Proficient

Apply instructional design principles to select appropriate technological tools for the development of instructional and professional products.

EDIT 730, 571, and 575

Proficient

Apply appropriate learning and psychological theories to the selection of appropriate technological tools and to the development of instructional and professional products.

EDIT 704 and 730

Proficient

Apply appropriate evaluation strategies and techniques for assessing effectiveness of instructional and professional products.

EDIT 705 and 730

Proficient

Use the results of evaluation methods and techniques to revise and update instructional and professional products.

None

Not Addressed

Contribute to a professional portfolio by developing and selecting a variety of productions for inclusion in the portfolio.

EDIT 526 and 601 (in progress)

Proficient

Print Technologies

Develop instructional and professional products using a variety of technological tools to produce text for communicating information.

EDIT 705, 730, 526, 571, and 575

Proficient

Produce print communications (e.g., flyers, posters, brochures, newsletters) combining words and images/graphics using desktop publishing software.

None

Not Addressed

Use presentation application software to produce presentations and supplementary materials for instructional and professional purposes.

EDIT 705, 730, 526, 571, and 575

Proficient

Produce instructional and professional products using various aspects of integrated application programs.

EDIT 705, 730, 571, and 575

Proficient

Audiovisual Technologies

Apply principles of visual and media literacy for the development and production of instructional and professional materials and products.

EDIT 704, 705, 730, 526, 571, and 575

Proficient

Apply development techniques such as storyboarding and or scriptwriting to plan for the development of audio/video technologies.

EDIT 730, 571, and 575

Proficient

Use appropriate video equipment (e.g., camcorders, video editing) to prepare effective instructional and professional products.

EDIT 571 and 575

Proficient

Use a variety of projection devices with appropriate technology tools to facilitate presentations and instruction.

None

Not Addressed

Computer-Based Technologies

Design and produce audio/video instructional materials which use computer-based technologies.

EDIT 730, 571, and 575

Proficient

Design, produce, and use digital information with computer-based technologies.

EDIT 571 and 575

Proficient

Use imaging devices (e.g., digital cameras, video cameras, scanners) to produce computer-based instructional materials.

None

Not Addressed

Integrated Technologies

Use authoring tools to create effective hypermedia/multimedia instructional materials or products.

EDIT 571 and 575

Proficient

Develop and prepare instructional materials and products for various distance education delivery technologies.

EDIT 704, 705, 730, 571, and 575

Proficient

Combine electronic and non-electronic media to produce instructional materials, presentations, and products.

EDIT 704 and 705

Proficient

Use telecommunications tools such as electronic mail and browsing tools for the World Wide Web to develop instructional and professional products.

EDIT 730, 772, 571, and 575

Proficient

Develop effective Web pages with appropriate links using various technological tools (e.g., print technologies, imaging technologies, and video).

EDIT 730, 526, and 571

Proficient

Use writable CD-ROMs to record productions using various technological tools.

None

Not Addressed

Use appropriate software for capturing Web pages, audio wave files, and video files for developing off-line presentations.

EDIT 704, 705, 772, 571, and 575

Proficient

UTILIZATION

Media Utilization

Identify key factors in selecting and using technologies appropriate for learning situations specified in the instructional design process.

EDIT 704, 705, 730, 571, and 575

Proficient

Use educational communications and instructional technology (ECIT) resources in a variety of learning contexts.

EDIT 730

Proficient

Diffusion of Innovations

Identify strategies for the diffusion, adoption, and dissemination of innovations in learning communities.

EDIT 730

Proficient

Implementation and Institutionalization

Use appropriate instructional materials and strategies in various learning contexts.

EDIT 704, 705, and 730

Proficient

Identify and apply techniques for integrating ECIT innovations in various learning contexts.

None

Not Addressed

Identify strategies to maintain use after initial adoption.

None

Not Addressed

Policies and Regulations

Identify and apply standards for the use of instructional technology.

EDIT 611 (in progress)

Proficient

Identify and apply policies which incorporate professional ethics within practice.

EDIT 732 (in progress)

Proficient

Identify and apply copyright and fair use guidelines within practice.

EDIT 571

Proficient

Identify and implement effective policies related to the utilization, application, and integration of instructional technologies.

None

Not Addressed

Identify policies and regulations which apply to the utilization, application, and integration of distance delivery technologies.

None

Not Addressed

MANAGEMENT

Demonstrate leadership attributes with individuals and groups (e.g., interpersonal skills, group dynamics, team building).

EDIT 705 and 730

Proficient

Project Management

Apply project management techniques in various learning and training contexts.

EDIT 573

Proficient

Resource Management

Apply resource management techniques in various learning and training contexts.

EDIT 573

Proficient

Delivery System Management

Apply delivery system management techniques in various learning and training contexts.

None

Not Addressed

Information Management

Apply information management techniques in various learning and training contexts.

None

Not Addressed

EVALUATION

Problem Analysis

Identify and apply problem analysis skills in appropriate educational communications and instructional technology (ECIT) contexts (e.g., conduct needs assessments, identify and define problems, identify constraints, identify resources, define learner characteristics, define goals and objectives in instructional systems design, media development and utilization, program management, and evaluation).

EDIT 705 and 730

Proficient

Criterion-Referenced Measurement

Develop and apply criterion-referenced measures in a variety of ECIT contexts.

None

Not Addressed

Formative and Summative Evaluation

Develop and apply formative and summative evaluation strategies in a variety of ECIT contexts.

EDIT 705

Proficient

Long-Range Planning

Develop a long-range strategic plan related to any of the domains or subdomains.

None

Not Addressed