History
William Horn & Associates is three generations old, providing eighty-two years of selling experience to the Food Service Industry. In the early 1920's, James R. Hackett founded the agency, then called James R. Hackett and Associates. In 1948, the name was changed to Hackett and Horn, when his son in law Joseph B. Horn joined the agency. After James R. Hackett retired in the early 1960's, the name changed to Joseph B. Horn Agency Inc. During the 1970's Joseph Horn's son, William Horn joined the agency. After Joseph Horn retired in 1989 William Horn and Joseph Todak, partners, took over the day to day operation of the business, and renamed the agency Horn & Todak Agency Inc. In 2001, William started operating in MAFSI region 5 as William Horn & Associates.
William Horn & Associates office is located outside Washington DC and is managed by Donna Horn. The office services Maryland, DC, and Virginia. The office is equipped with state of the art communications equipment including multi-line telephone systems, cell phone, facsimile machines, computers, word processors, copy machines, scanner, and all general office equipment necessary for smooth daily operations. The office has ample storage for manufacture's samples.
By using modern merchandising methods, we insure that our principal's products are sold in all sectors of the food service industry. We provide flyers and other marketing tools to customers who like to promote. For those customers who do not promote we teach them the benefits of promotional aids.
William Horn & Associates operates as a "team". Although each member of our sales force operates in a specific territory, we coordinate our efforts to achieve a unified goal. We share the work at local dealer shows and regularly exchange new information, techniques, and other industry information. We are an aggressive agency dedicated to doing a job we are proud of. Our objective is to provide superior service so that our manufacturers can look to us with pride and confidence because we are their top agency. We are very proud of our three generations of experience, creativity, innovation, and knowledge in the food service industry; We would like the opportunity to represent you so we can prove we do what we say we can do!
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Business Principles
Conduct daily business with the highest moral and ethical standards in order to accommodate our customers and represent our factories with integrity. Be ready to change the way we go to market as trends evolve so will we. Be available and alert to solve our customers problems. Help our customers make money with our factories products.
Mission Statement
The Food Service Industry is a service industry. Our objective is to provide superior customer service to our dealers, distributors, chains, schools and end users. We will grow and maintain a well trained professional sales force to conduct business with honesty and integrity yet aggressively. William Horn & Associates will operate as a team in specific areas yet working dealer and national shows when called upon. The team members will communicate regularly new information, selling methods, and ideas. Our efforts will be coordinated to achieve the goals of our customers and the factories we represent.