Social and Ethical Implications
Technology has been very useful to mankind for years now. Although, no one realizes that technology has made a great impact on social life and its morals. Broadcasting holds a large part on this social impact as well. The main effect that Broadcasting has in social life is the dissemination in the communication of people. Dissemination focuses on the message being relayed from one main source to one large audience without the exchange of dialogue in between (Wikipedia, Broadcasting page). When broadcasting on a TV, radio, and the internet a user cannot really say anything to the person broadcasting all of the things they show on the website and stations. In short, dissemination is broadcasting many things to different people without sending a reply to the sender. Because dissemination is this way the information or items that are broadcasted are free for other to enjoy or ignore on their own. Though, one thing that has the most effect on society and its ethics/moral is the media. The media is broadcast to many people all over the world whether it’s important to one self or one’s society. Transmitting true and complete news to influence public opinion is a basic code of media ethics […] Media’s first priority is to inform the public truthfully about what is going on in society. In other words, media ethics include broadcasting news truthfully and objectively (Elma, C., Kesten, A., Dicle, A. N., & Uzun, E. M., 2010). In short, the broadcasting of media is an important tool to know the truth about what’s happening in society. Also, the knowledge broadcasted by the media can greatly influence the public’s opinion on certain matters like press conferences or public speeches. Broadcasting allow users to communicate with and without dissemination in society to socialize. With the code of media ethics, broadcast news on important true facts can be learned in the public. Broadcasting can do so many things now so, in the future broadcasting can probably do more.