Rosetta Stone-Language Learning Program
Courtney Orvig

11/7/11

Security Concerns

Rosetta Stone is a marketed product; it is not free. It is available for purchase to anyone, and includes individual buyers as well as large scale buyers-such as whole chambers of government like the US Army. Since Rosetta Stone is a technology based product, there is always a risk of piracy. Since almost twenty-five percent of Internet traffic infringes global anti-piracy laws, this is a very real threat to Rosetta Stone, because if their product gets pirated on a large scale, it would largely cut into their profits. Rosetta Stone has invested in programs to increase the IP security of the company and keep piracy to a minimum. (Business Wire, 2011)

Government Use

Rosetta Stone’s method of teaching language has proven so effective that the United States military has purchased and utilized the language-learning program in numerous international missions. At this time, Rosetta Stone has six different languages to offer to government patrons: Dari, Pashto, Urdu, Arabic (Iraq), Swahili and Bahasa (Indonesia). These programs Rosetta Stone provides to the Armed Forces are customized to include military content and simulate interaction to better prepare them for life overseas. Since 2005, Rosetta Stone has provided language education to over 1.4 million soldiers and civilians. By learning the languages of the countries they will be deployed to, the Armed Forces can better carry out their missions as well as avoid miscellaneous issues in communication between the US military and citizens of the countries being occupied by our forces. By delivering language education to the US military, Rosetta Stone is advancing our national defense and also might be prove useful in improving our country’s foreign relations and global security. (Rosetta Stone Inc, 2010)