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Social networking is ubiquitous in todays' digital world. The influence social networking has on all aspects of life in the United States makes it nearly impossible to avoid. Even if you do not have a personal social networking account in some form, it is very likely that you or information about you will show up online via friends, family, or work social network accounts. Facebook alone has over 750 million user accounts and this number continues to grow daily (Kincaid, 2011). Whether you have a personal social networking account, an account associated with your employer, or you just have friends and family with accounts, it is inevitable that social networking will affect your life.
For the purposes of this paper, social networking will be defined as any online means that allow users to connect with each other. From an individual perspective, social networking allows a person to provide any relevant information regarding their personal life, work, family, and any past, present, or future events that may occur. From a business perspective, social networking allows a company to network with potential clients by revealing any company information deemed necessary and providing an accessible site to reveal information on past, present, or future events. Moreover, clients can directly interact with companies by providing positive or negative feedback publicly on a social networking site. Whether one is viewing social networking through the lens of an individual person or a business, there are both positive and negative aspects that need to be considered to fully understand how social networking is affecting the lives of almost everyone.