M-commerce is growing as rapidly as it is, even though it is a fairly recent technology, is because of all the excellent characteristics that come with it. The fact that you can access an expanse of information at anytime and anywhere you are in the world is a big plus for a lot of people. With people moving around as much as they do nowadays, there might not be time in someone’s schedule to sit down and figure something out that could easily be found through a mobile device.
The speed at which you can access this broad span of information is another excelling feature. As long as you have a strong signal, you can access the telecommunications network that your mobile phone service provides you. For example, AT&T uses a 3G (3rd generation) network which allows their users to surf the web from their phones whenever they please. This also adds to the real-time factor when it comes to the actions people put into these transactions. Being able to instantly connect to a website as soon as you decide you want to is extremely convenient. It shortens the length of time between when the customer decides they want to purchase something, and the action of actually purchasing it.
Another popular aspect is the fact that you can personalize the information sent to your phone from another source. There are several services which can provide this kind of information, and people like to use these services because of its convenience. Some of these services include stock information, breaking news, and traffic updates. This also flows into the localization asset of m-commerce. People can have local weather and traffic updates sent to their phone from wherever they are. It’s extremely convenient for those who travel frequently or are constantly on the move. (Tiwari, Buse, & Herstatt, 2006)
