Introduction

Data mining is a process for extracting useful information from large amounts of data. Data mining has been used for many years in various industries, and recently colleges and universities have begun to use this process. Colleges and universities have much data available. Just as in other industries, these institutions must develop the ability to determine meaningful and predictive insights from the data. This paper will describe how applications of data mining in strategic enrollment management are being developed.

Here is a video that describes how associations can use data mining to optimize their membership efforts. There are many similarities to the use of data mining in university enrollment.

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