Tips I
Thinking about the Audience
You earn one shot at your audience, which cannot reread, rewind or otherwise review your item. The more skillfully you write, the more successfully you grasp your single chance to inform or entertain. Simplicity, clarity and the conscious structure of information delivery rule.
For example:-
- write as you would talk
- use simple, informal language which is accessible to listeners
- compose shorter, less complex sentences than you would in print
(easier for the audience to understand and the broadcaster to read)
- hook your listeners vividly as early as you can to secure their full attention
- provide your listeners with all relevant information they need to understand
the nuances of your story (in the audio demo for class, for example, even
before we learn Ruffalo's name we know that he is, "A former mobster
turned FBI informer…")
- use any title first and then the name: the title alerts the listener to
the importance to the story of the person about to speak or be quoted (government
attorney, Mary Sterling) or about to act (US District Court Judge Howard Sachs)
- avoid information overload in a single sentence, though, and pace thoughtfully
your attention-grabbing detonations of illuminating detail
- eliminate jargon and esoteric vocabulary unless you explain its meaning (briefly!)
Tips II
Thinking about the Broadcaster
Someone (perhaps you) will read the script on-air. Write accordingly and read your script aloud before you submit it.
For example:
- use simple, informal language (again) which the broadcaster can read
easily with little rehearsal
- spell out all numbers as they are spoken (i.e. one thousand, three million)
- spell out all abbreviations (per cent, not %, and so on)
- eliminate abbreviations (Company instead of Co., for example instead of
i.e. or e.g.)
- add pronunciation guides (in parentheses) for difficult or unusual words
- set wider margins to allow space for the broadcaster's notes (1.25 to
1.5 inches left & right)
- avoid the splitting of sentences or paragraphs across a page break
(adapted, in part, from Kristie Bunton et al.,
Writing Across the Media, (Bedford/St. Martins: Boston 1999), p.159)