NCLC 375 - Writing for Multimedia
Fall 2001

Time:
Tuesday and Thursday, 3-00 - 4-15
Place:

Johnson Center 311

Instructor:

Lesley Smith

Office:

Enterprise 431

Office Hours:

Tuesday: 1-00 - 2-45

Telephone:
703-993-4586
E-mail:

lsmithg@gmu.edu

 
     
 
 
     
     
   
     
 
 
     
     
 

Required Texts

  • Timothy Garrand, Writing for Multimedia and the Web, Focal Press (Paperback, 2000)
  • Myst (UBI Soft) (NOT Myst: Masterpiece Edition or Myst III)
 
     
 
 
     
     
 

Supplies

  • Discs suitable for use in the Johnson 311
    (UCIS recommends that you avoid the clear colored plastic discs: they frequently stick in the lab. computers)
  • Newsprint pad or large sheets of card or file cards
  • A writer's handbook (choose your own)
  • Patience and a sense of humor (not compulsory but it helps)
 
     
 
 
     
     
 

Course Description

Welcome to the Fall 2001 semester and Writing for Multimedia, where the literary traditions of the twentieth century meet the cybercultures of the twenty-first. This workshop course explores the writing tasks facing the multimedia professional, whether as a concept and story writer, a producer or as a hands-on creator of multimedia presentations and narratives.

 
     
  Two types of writing characterize your work in multimedia, First, and perhaps most creative, is the writing of the content of your project. Second, and just as important, is the writing that drives your project into motion: the pitch that wins the commission from a client, the outline that conveys the project's trajectory to the client and orchestrates collaborators' work, the storyboards that structure interactivity and break down the narrative, the press release that excites public attention, and so on.... In this course you will practice both kinds of writing, culminating in a collaborative project presented to me as your client, and to your fellow writers as a potential audience.  
 
 
  Please don't worry if you have never created a multimedia project before. This is not a technical class where you need to master multiple complex softwares. However, scripting interactivity is a key component of multimedia writing (of both kinds), and thus we shall spend class time working on the skills and concepts you need to creatively communicate interactively.  
     
 
But, again, don't worry! The substance of the course is your writing, the imagination with which you use words to communicate, and the skill with which you structure those words into compelling narratives. For most of the assignments, you may choose your own medium for delivering those words to me, and to the rest of the class. You earn your grade through your writing.
 
     
 
 
     
     
 

Course Goals

This course aims:-
  • to increase your awareness of the multiple roles of writing in multimedia production
  • to expose you to the different styles and formats of writing you might encounter as a multimedia writer
  • to practice those styles and formats and to choose the appropriate writing to achieve your goal
  • to help you 'read' an audience and tailor your writing to your specific audience at each specific stage within a production
 
     
 
 
     
     
 

Assignments

In this course, you will write three mini-assignments, and two longer scripts (due at regular intervals throughout the course) and collaborate on one group project, due at the end of the semester.

Mini-Assignments and Scripts
Writing for multimedia means being able to write for many media (such as print, radio, television and video) and blend those different types of writing together into seamless presentations. Multimedia also demands writers who are fluent in many different forms of writing (such as scripts, flowcharts and storyboards). Regular assignments let you practice all these writing skills. As we move into the more complex assignments, we shall also study work created by fellow students to give you some ideas about how you might develop your own work.

Be as creative and original as you have always wanted to be. Each assignment will usually develop work you have already begun and practiced in class. I shall assign a range of subjects for the first three mini-assignments, but you have free choice of subject matter and presentation for the final two assignments. You may revise each assignment once if you would like to try to improve your grade.

Collaborative Project
I hope the collaborative project will give everyone the chance to work in a mixed-skill group, where some participants may be adept at designing multimedia while others may be embarking on their first project.

Each group will run the project as if it were working for a real client, and gain points for the quality of the various types of writing it delivers throughout the collaboration. For example, you will begin the project with a 'pitch' attempting to convince me (as your client) of the commercial (or educational or entertainment) value of your project. And you will conclude it by issuing to the class a press release which 'sells' your project to the jaded newshounds of the local and national media. Choose your own subject & your own approach. See the project page itself for a breakdown of deadlines and grading.

 
     
 
 
     
     
 

Experiential Learning

This course includes one compulsory credit of experiential learning. The experiential learning segment includes online and real world research, and an interview assignment to complement the work we are completing in class. See the Schedule for a detailed breakdown of assignments.

 
     
 
 
     
     
 

Grading

Activity
%
Mini-assignment #1
10
Mini-assignment #2
10
Mini-assignment #3
10
Multimedia script #1
15
Multimedia script #2
20
Group Project
20
Class Participation
15
 
     
 
 
     
     
 

Class Participation

Writing for Multimedia is a workshop class. You need to attend class regularly, because the work you complete in one class prepares you for your homework, which prepares you for the next week's class which prepares you for your assignment which prepares you for.... And so on. Class participation thus forms a significant segment of your grade. I am not looking for instant expertise in every workshop. I am just looking for assiduous attendance, thorough preparation and generous participation in class discussions and exercises. Anyone can achieve A-grade participation, regardless of background knowledge or skill.

 
     
 
 
     
     
 

Learning Resources

The Disability Resource Center
If you have a learning difference which may influence your work in this class, please give me as soon as possible the form from the Disability Resource Center which details the accommodations you need to complete the course enjoyably and successfully.

Faculty can only offer accommodations to students who have identified themselves to the Disability Resource Center. If you think you may have a learning difference which may inhibit your work in the class, please try to see one of the counselors in the Disability Resource Center as soon as possible to determine the accommodations you might need.

The Writing Center
The University's Writing Center offers free, expert tutoring to writers at all levels who want to improve their writing. Each individual session lasts for 45 minutes, and you should try to book an appointment in advance. I strongly recommend that you schedule a Writing Center sessions as frequently as you need them. Consultations will help you target an audience, write concisely and hold your readers' attention. You can find the Writing Center in Robinson A, Room 116.

Student Technology Assistance and Resource Center
STAR provides free training in common software applications, and classes in more advanced softwares for building creative web sites, CDs and videos. Check out the schedule of free classes to learn, for example, HTML, the code that lets you create web pages and some of the web authoring softwares that automate that coding process for you. Once you are working on your web-based assignments, visit WebSTAR, a mentor-staffed lab. dedicated to helping students develop their Web sites. If this course whets your appetite for creating multimedia, you will be able to learn many of the programs necessary at STAR. But remember that your earn your grade for this course via your writing!

 
     
 
 
     
     
 

Important Dates

Last Day to Drop without Tuition Liability 5 September
Last Day to Add Classes 11 September (by 8-00pm)
All Individualized Section Forms Due 11 September (by 8-00pm)
Last Day to Drop with 33% tuition penalty 11 September (by 8-00pm)
Last Day to Drop with 67% tuition penalty September 17 (by 8-00pm)
Last Day to Drop September 28 (by 5-00pm)
Incomplete work from Spring/Summer 2001
must be due to instructor
October 26
Last Day of Classes (Yes!) 8 December