| Home | Introduction | Negative Aspects | Positive Aspects | Conclusion | Bibliography |
|---|
While some individuals have faced the negative consequences due to their careless incorrect use of social networks; there are also individuals who have the pleasure of relishing in the positive results when they think outside the box, correctly using social networks to accommodate their desires. According to Clara Shih, author of the Facebook Era Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, Facebook has the ability to achieve personal, business, and professional goals (Shih 6).
One of the main attractions to social networks’ users seeking more exposure and career opportunities is its ability to achieve individual and professional goals. According to Clara, social networks such as Facebook, MyListo, and MySpace possess social capital, the shared tendency that develops between social networks to do things for each other (Shih 43). Wise users of these social networks, take advantage of social capital, using it to further their careers by establishing relationships among individuals with high-ranking jobs, promoting themselves, as well as products, and advertising jobs. For instance hiring managers and recruiters seeking to fill open positions can easily sift through user profiles, on the social network of their choice, and find an individual with the desired qualifications and experience to fill their position (Shih 44).
Companies and individuals all around the world use social networks’ exposure to their advantage. While self- employed, entrepreneurs, use social networks to publicize themselves and their businesses, companies such as Red Bull, use them to market their product and splatter their slogan all over social networks. Corporate companies also take advantage of the accessible targeting techniques enabling them to promote merchandise more directly. According to Clara, advertisers also take advantage of features like hypertargeting to focus campaigns on very specific audience segments and feeds to promote word-of-mouth marketing (Shih 214). Whereas famous artists and up and coming rappers and singers use social networks to gain more exposure and freely advertise the releases of their upcoming CD’s, movies, or television shows. As seen from the previous examples, when used correctly, social networks have the ability to yield positive results.