Module 3 - Part 3: Color

Orange

It is a polarizing color. It's hot healthy, fruity, and engaging. However, it is also abrasive and crass.
It is the only color whose name was taken from an object, the fruit known as the "orange."
Nature: it is the color of sunsets, fire, vegetables, flowers, fish, and many citrus fruits.
Contemporary world: it is the color of marmalade, Halloween, traffic cones, life rafts, cheetos, and Halloween.
Symbolism: energy, vitality, cheer, excitement, adventure, warmth, and good health. On the other hand, pure orange may symbolize a lack of serious intellectual values and bad taste.
History: it was a "groovy color" in the 1970s, but then lost its appeal. In 1991, Forbes Magazine noted how consumers considered the color orange to be a good value at a low price.
Shades of orange (from darker to lighter): terracotta, persimmon, pumpkin, mango, salmon, melon. Darker oranges indicate a sense of comfort, whereas lighter oranges are soothing and healthy.
Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
In heraldry, orange is symbolic of strength and endurance.

Orange evokes the taste of healthy fruits, bursting with juice.
Orange is associated with vitamin C and good health.
Orange is symbolic of autumn.
Children all over the world are drawn to orange.
Orange is the color of life rafts, hazard cones, and high visibility police vests.

Orange is both the name and emblematic color of the royal family.
Orange is the color of prison uniforms in the U.S.
Orange (saffron) is a sacred and auspicious color in Hinduism.
The middle traffic light is orange in France.
In the U.K., orange stands for the Northern Irish Protestants and has very strong religious and political significance.

Orange combines the energy of red and the happiness of yellow.
It is associated with joy, sunshine, and the tropics.
It is a very hot color, so it gives the sensation of heat
Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity.
Many young people accept the color orange.
It is associated with healthy food and stimulates appetite.
It is the color of the autumn season and harvest.
It has very high visibility, so it draws attention and highlights the most important elements of one's design.
It is very effective for promoting food products and toys.

Dark orange: deceit, distrust, over-confidence, opportunism, and over-ambition.
Red-orange: desire, sexual passion, pleasure, domination, aggression, and thirst for action.
Golden orange: prestige, illumination, wisdom, wealth, vitality, self-control, and high quality.
Peach: great communication and conversation and good manners.
Amber: inspires great confidence and better self esteem, but can promote a degree of arrogance.
Burnt Orange: pride, tension, and aggressive self-assertion.

Orange conveys our "gut reaction" or "gut instincts."
Orange offers emotional strength in difficult times. It helps us bounce back from disappointments and despair.
It is optimistic and uplifting, and rejuvenates peoples' spirits.
Orange relates to adventure and risk-taking, inspiring physical confidence, competition and independence.
Orange is extroverted and uninhibited (e.g. showing-off).
Orange relates to social communication. Since it is a warm and inviting color, it is both physically and mentally stimulating.
Orange is stimulating to the appetite. In fact, many restaurants use pastel versions of orange, such as apricot or peach for their décor in order to promote conversation and appetite.
Orange aids in the assimilation of new ideas and frees the spirit of its limitations, giving us the freedom to be ourselves.
Orange encourages self-respect and respect of others.
Many young people respond well to the color orange since it has a degree of youthful impulsiveness.

Positive: sociable, optimistic, enthusiastic, cheerful, self-confident, independent, flamboyant, extroverted and uninhibited, adventurous, the risk-taker, creative flair, warm-hearted, agreeable and informal.
Negative: superficial and insincere, dependent, over-bearing, self-indulgent, the exhibitionist, pessimistic, inexpensive, unsociable, and overly proud.

For Module 3 - Part 1, please click here.

For Module 3 - Part 2, please click here.