Writing the World Wide Web (Preliminary Report)
Lesley Smith
16 February 1998

The Project in Practice

Basic E-mail, Library Research and Internet

These classes taught basic e-mail skills (compose, send, forward, copy and file e-mail messages and construct an address book), introduced students to the library catalog Polaris (which I followed up with a specially constructed class library page after watching students' struggles with the electronic catalogues) and explored the internet as a medium where raw information (different to the processed information in a library) existed to tempt and confound.

I attempted to place students' electronic skills firmly within the culture and history of writing to emphasize that activities they undertook on their own and/or for fun, and quickly acquired expertise at, seemed part of college culture, not separate from it.

GMU students seem all too ready to accept the judgment of cultural doomsayers, whether parents, politicians or the pundits in between, that they form an illiterate generation. Several of my students, for example, spend more than an hour a day responding to e-mail, yet never think of it as writing or as an indication of literacy. We talked about the intensity and frequency of e-mail exchanges, and their similarity to those of earlier cultures, for example, the classic middle-class Victorian correspondences, often held as emblematic of a highly literate society.

We approached scripting hypertext with a history of the book, and its much longer history as an illustrated artifact (like a web page) than as a text-only artifact. In both cases, I tried to stress that the skills and opportunities accessible to only a tiny minority in earlier centuries were now in theory available the majority of the US population (though still restricted by the cost of computer access).

Some students fell in love with, and excelled at, electronic communication: others found even basic e-mail difficult and I had to schedule several individual classes (an activity that continued throughout the computer sessions) to go over and develop class work. But we did achieve a basic, common terminology (URL, World Wide Web/Internet, etc.) for the remainder of the computer classes and a modicum of keyboard and search facility.

Intensive Internet Evaluation

My sections soon displayed distinctive personalities (one somewhat disorganized and racing to completion at any cost, the other highly enthusiastic) which shared a common trait: to plunge straight into the middle of an assignment and then wonder why it proved so difficult.

I thus tried to set up this three-class unit to encourage students to slow down and work methodically via a preliminary set of detailed warm-up exercises followed by a 2 to 3 page evaluation of an internet site selected as a relevant source for each student's final research paper. I assigned the University of Baltimore's Milton guidelines for evaluating internet information as the basic guide to the assignment. They begin with the deciphering of a URL and continue through assessments of authorship, reliability, information currency and bias. I designed the warm-up exercises below to ease students through this process.

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Warm-Up Exercises

1) Using the Milton guide to Understanding and Decoding URLs write a short note on each of the following web sites detailing the information you have gleaned about the site from its URL. Where is the site located geographically? What kind of information would you expect to find on each website? What points of view or biases might you need to watch out for? What precautions might you as a researcher need to take if you decide to use information from each of these sites? Cite your evidence carefully.

2) Choose one of the above web sites and conduct a preliminary, one-paragraph analysis noting down the information you can find on each of the following categories:­ authorship; publishing organization; point of view or potential bias; currency of information.

3) Look at the following sites on the TV show Seinfeld. Which do you think would be most reliable and why?

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For most students these three weeks were the hardest part of the computer section, with most trauma centering on the warm-ups. One typical journal entry read, "I hated it at first," though the writer did add "but now it's getting easier to use these resources, and I'm happy I'm no longer computer illiterate." On the submission date for the final evaluation, both classes recorded the lowest attendance of the entire semester. Nearly one quarter failed on their first try at an evaluation, although all but two redid the project to gain credit.

I realized rapidly that:-

a) I had not modeled the evaluation process extensively enough. We had worked in the initial internet class primarily on searching which is primarily a visual skim, requiring a look, skim, link and look again sequence. Now I had reversed expectations and demanded close reading and control over linking.

Initially, most student saw a blue link and clicked on it without fully reading the assignment instructions, then couldn't work out what to do next. The deciphering of components of a URL (important as a way of working productively through search hit lists, and of gleaning information about site origins and potential biases in the course of a linking trail), via the analysis and interpretation of as little as two letters, required attention to detail and lateral thinking most students found taxing, even with a comprehensive guide, and on-call assistance.

b) The assignment was cascading the students through multiple thinking and organizational tasks I had not anticipated as problems and on which I had not focussed in class.

Tasks we tackled en route, therefore, included control and method (thinking before acting, reading and following instructions), applying previously researched knowledge to a new task or sequence of slightly different tasks, textual analysis ( deciphering the URL and examining vocabulary and sentence structure to pin down a page's purpose - advertising, propaganda, advocacy, self-advertisement, psychological persuasion, downright deceit, etc.), thinking laterally, taking useful notes on information, process and original ideas and keeping all three separate, planning ahead and maximizing time management.

This experience suggested to me that many of the 'problems' of new technology are not technology problems per se but tasks which highlight students' lack of experience in more basic thinking, researching and organizational skills, which the computer sessions brought into much sharper focus than classroom work on more familiar assignments. For this reason (and those detailed below), this unit of the computer classes worked as much as an intensive introduction to the requirements of college thinking and writing work as to the internet and its pitfalls. If I taught this course again, I should try to begin it earlier in the semester, expand the time spent on this unit, and address directly the non-technology issues the exercise uncovered.


Other Results

The Research Process

The second part of the exercise, the selection and evaluation of a site relevant to the student's research project, took each student through an accelerated version of the entire academic research process, although I only realized this as I worked through students' writing and journals at the end of the semester, and assessed some of George Landow's comments on teaching via hypertext in the light of my own experience.

Professional researchers, whether academics, journalists, policy-makers or writers, understand via experience the difficult balance between the directed and the intuitive, the dogged plodding and the inspired guessing, that characterizes good research. A dead end is, to us, more a step forward than a setback. For many beginning college students, that balancing act, perhaps because it involves the irrational, is difficult to comprehend.

As teachers, we can discuss tactics in class, invent classroom exercises and allocate out-of-class tasks to facilitate the research process. But we are absent at the critical moment when the student goes to the university library for the first or second time, or sits up late on a roommate's computer to try Altavista. We are absent when the student finds three books in the catalogue and finds none of them on the library shelves. We are absent when the student finds the perfect article on a database but discovers Fenwick does not have it and encounters the consortium system or inter-library loan for the first time, usually too close to a draft deadline for comfort. We are absent when s/he turns up 4000 hits on an Altavista search and spends a couple of hours wading through wholly irrelevant personal pages for useful data. (All student reports back from library or internet research exercises I have set.) Discouragement and desperation for any information, however dubious, are natural responses.

In the computer classroom, I was there whenever students ran into problems. I could help to design searches. I could stimulate lateral thinking to open new search routes or themes. I was there when students had linked too furiously and had lost their best source, and could not decipher their notes or had lost their key print-out. I could suggest recovery plans, and help set up clearer record-keeping. Most importantly, once I imparted a technique, the student could try it out at once, and keep practicing it, with my help if necessary, until more confident.

In addition, working on the web students experience multiple sources of information much more quickly than they would in a library, thus sharpening immediately their ability to discriminate between resource types. In working with library-based resources, the information is both static and dispersed. Student researchers, in English 101 often working on their first college research essay, have to go to the information. In the computer lab., however, reserchers are static, and information comes to them. Without the time-consuming trips to the library, to the shelves, back and forth to the Johnson Center, or off campus to a consortium library or the Library of Congress, students are much more eager to jump out of a dead-end and try another research tactic, thus turning the exhausting of one trail into a sign of progress, not defeat. Starting the research process in the computer lab., therefore, seems to offer a model of some of the positive outcomes of imaginative research that might encourage students to persist with more difficult searches over multiple locales.

Classroom Dynamics

The three-class session on internet evaluation also completely destabilized emerging classroom power structures. Those gaining good marks for conventional writing and making the 'right' English class responses often found computer work alien, and showed much less enthusiasm than those who were aware writing was not a strength. Those who were falling into the role of class clown, class dunce, silent person in the back left-hand corner suddenly found their tongues and their expertise, and a quite different group excelled in the computer classroom.

The exercises also broke down barriers between students, and between students and myself. Of necessity, I moved from person to person, and sheer frustration often prompted students who would never otherwise acknowledge difficulty to ask for help. Students who had never spoken to each other shared tips, both in class and after class, and several students became protective of less expert students, checking on whether they were keeping up, or understood the next stage of the assignment, which helped both the computer phobics and the ESL students in class. In addition, students often 'worked out' what they should be doing, or 'discovered' a short cut I did not know, which enhanced confidence and reinforced thinking and intitiative-taking.

Thus not just learning, but also teaching became a collaborative exercise. I spoke much more one-to-one in the class than from the front of the classroom, and often a student and I would problem-solve collaboratively, trading ideas as we progressed. Although taxing, these sessions in the computer classroom grew into the most rewarding teaching I have completed.

Subsequent Work

Proof of some of the effectiveness of my 'torture' (as one student named it), came first in individual pieces of work, such as the final internet evaluation (which includes the critical textual shift of the writer from being a viewer of hypertext to a reader of hypertext) and an increased attention to textual detail, as in the essay extract (which examines the key words in Toyota's advertising on its web site), then in our Library class, which followed the internet evaluation, and finally in the research papers.

The cross-over of internet evaluation skills to text-based evaluation was very encouraging. Most students came to the Library prepared with the assigned lists of books and articles. Students used the Library more confidently, and few tried to meet the exit requirement of two useful research resources with wholly irrelevant material happening to contain one key word resembling their research subject. Even more encouragingly, students whose book and article searches proved fruitless were much more eager than usual to explore online resources and CD-Rom databases.

Several students used full-text newspapers; others ranged through the BFI's Film Index, Ethnic NewsWatch and indices of articles and book reviews, usually without my prompting. Students also showed much more confidence in approaching reference librarians (whom I had warned in advance about the exercise I was planning to conduct and who were therefore very tolerant of the deluge of enquiries) and applying effectively the guidance they received. Students' researches on databases often pushed them back towards text sources: for example, the Film Index contains bibliographies of books and articles on films and directors, as well as a basic outline of contents and careers.

Finally, very few students cited personal home pages on their research projects without an explanation of why, and most used consistently relevant and apposite (in academic level, content and credibility) sources for their research projects.


Scripting Hypertext

In this section of the course, I asked students to read about and explore existing hypertexts and then turn their intensive analysis essay, on a current advertisement or an advertising campaign, into a script for a web page, complete with a breakdown of possible links (internal and/or external) and any graphics that might enhance their conclusions. I compose two class exercises: the first concentrated on the history and creative potential of hypertext, and included links to literary, research-based and creative hypertexts; the second included caveats, and more detailed instructions on composing a simple text for the medium.

I stressed that each essay should be cut, rethought, and rewritten as necessary to create the most effective web site, and that simply retranscribing the essay in a different format would not gain credit. Again, as in the internet evaluation section, this exercise cascaded several outcomes I had not anticipated.

Students had to produce first a plan for their web site, and then a full script. Students were familiar with the two-column vision/sound script format from earlier writing exercises in class, and I suggested a three-column script format, comprising text/links/graphics, for the web page script.

 Text

 Graphics

 Links

 The ad. campaign for the new Honda Prelude began in Fall...
photo of car 

Honda logo

 Link to Honda site

Link to Prelude analysis section

 

That produced a lot of crumpled pages and slow writing. Those students progressing fastest were visualizing each page of the web site on an 8" x 11" page and actually writing out their text in blocks on the page around putative graphics and links. On our second session, I asked several people to show this work to the rest of the class, emphasizing that this was not an idea I had had, but which I thought might be useful for us all. Most writers immediately adopted it.

This method of hypertext scripting turned the text into a visual sequence of analytical or argumentative units, each with its own shape, and integrity, and its own visible pattern. Many of my students come to class as self- or teacher-diagnosed 'visual learners' and in classroom exercise after classroom exercise demonstrate an acuity and subtlety in reading pictures that only transfers with intense effort to the written word. Working with hypertext, students started to see a paper more clearly as the sum of its component parts, not a monolithic identity running seamlessly from line one to the final period. This visualization of the text, and the students' dynamic response to it, became the most important teaching element in this section.


Results

Argument and Evidence

For example, the 'Tommy' student always produced good ideas and arguments, but the argument often wander, and repeated itself. This exercise, however, resulted in a much clearer breakdown of an argumentative structure. She also rewrote much more concisely: although the script summarized some arguments too much, the reduction of a 1500-word paper to three or four pages of hand-written text, which included suggestions for pictures, did indicate to students how many excess words cluttered their essays.

The typed web page came from a student who possessed a very sharp eye for telling detail but who used his observations descriptively, rather than analytically, in his papers. When he wrote his hypertext script, he broke his text into introduction, description of ads., analysis and conclusion. By visually assessing the size of the sections, he saw that the analysis section comprised less than one-third of the paper, an indication of why his grades were staying low. In the final paper, written as the class worked its way through the hypertext exercise, this student deployed his gleaned details much more as effective evidence.

The model of a web page also helped students distinguish between evidence critical to their arguments and the evidence and ideas they had collected (often with great effort) which were no longer relevant by the time of writing. Looking over final research drafts, I was able to ask students, for example, whether evidence and detail would deserve to go on the main pages of a web site, or whether it should be relegated to a 'background' page for readers, which seemed to help several students establish an effective evidence hierarchy.

Publication

Two students decided to build web pages as a way of gaining more credit. The first, writing on the social dynamics of a chat room used the medium mainly to link readers to the relevant sites. The second, who had never properly revised a paper all semester and was struggling to gain a C, showed me a preliminary draft, a hypertext draft and, after my final set of comments, e-mailed a request grammar and spelling corrections. The incentive of publication (probably allied to fear of failing) produced his first real argument of the semester, secured by identifiable, textual evidence.

Judgment

By the last weeks of the semester, students were much more comfortable with the medium and accomplished in its uses. Both 101 sections had started the semester polarized between the book and library lovers who suspect the computer and internet enthusiasts who claimed they never need to go to the library again. When I asked students for a critical assessment of the strengths and weaknesses of reading/researching via hypertext, the majority met in the middle, in a series of more mature, balanced responses: the 'little blue words' as both link to new information and fatal temptation to wander off-task; the potential value of the net's information currency (its 'updated' quality, as one student called it) and the value to some students of learning via information 'in short bursts' or with 'explanations attached', both seen as characteristics of hypertext.

Confidence

Final presentations analyzing a favorite web site reflected this maturity, both in handling the technology and in assessing multiple levels of written and visual information. No one had problems pulling their site (except for the slowness of the server); most identified levels of persuasion and manipulation embedded deeply in the sites. For example, one student presented two professional wrestling sites as constructing 'a sort of a soap opera' to appeal to both readers of the site and viewers of the televised bouts. Another demonstrated how Honda delivered hard-sell advertising under the guise of customer information and appealing hi-tech trickery. The information highway was no longer a transparent shining path but a cultural construct. Navigate with care.



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