Prepared for Institutionenbildung in Regierung und Verwaltung: Festschrift fur Klaus Konig,
A. Benz, H. Siedentopf, and K.P. Sommermann, eds.
(Germany: Nomos Publishers, forthcoming).
Traditional
Public Administration versus The New Public Management:
Accountability versus Efficiency
James P. Pfiffner
George Mason University
The development of the
classical model of administrative owes much to the administrative tradition of
Germany and the articulation of the principles of bureaucracy by Max Weber.
The development of modern bureaucracies made possible
the industrial revolution and the breakthroughs of modern economies.
But at the end of the 20th century that classical model of
public administration was challenged by what has been called the “new public
management.” This chapter will
characterize the “traditional” and the “new public management”
approaches to public administration and then compare them on three fundamental
questions that every theory of public administration must answer: 1) what shall
be done, i.e. policy direction; 2) who shall do it, i.e. personnel management;
and 3) how to enforce compliance, i. e. accountability.
The conclusion will examine the tension between accountability and
efficiency in traditional public administration and the new public management in
answering the three fundamental questions posed above.
I.
Classical Public Administration
The
traditional model of public administration rests in important ways on the
articulation by Max Weber of the nature of bureaucracy.
Weber emphasized control from top to bottom in the form of monocratic
hierarchy, that is, a system of control in which policy is set at the top and
carried out through a series of offices, with each manager and worker reporting
to one superior and held to account by that person.
The bureaucratic system is based on a set of rules and regulations
flowing from public law; the system of control is rational and legal.
The role of the bureaucrat is strictly subordinate to the political
superior.
Max Weber described the role
of the civil servant and the
importance of hierarchical control in a bureaucratic system:
To
take a stand, to be passionate . . . is the politician’s element . . . indeed,
exactly the opposite, principle of responsible from that of the civil servant.
The honor of the civil servant is vested in his ability to execute
conscientiously the order of the superior authorities. . . .Without this moral
discipline and self-denial, in the highest sense, the whole apparatus would fall
to pieces.”[i]
While the system which Weber
observed in Germany developed over several centuries, there was a parallel
development of bureaucracy in other countries during the industrial revolution.[ii]
This model of bureaucracy was crucial to the development of large scale
enterprises, private or public, throughout the developed world.
In
the United States public administration Woodrow Wilson, later to become
president, contributed to the traditional model by arguing for the separation of
administration from political policy making.
According to Wilson, citing as authority “eminent German writers,”
“. . . administration lies
outside the proper sphere of politics.
Administrative questions are not political questions.
Although politics sets the tasks for administration, it should not be
suffered to manipulate its offices.”[iii]
Wilson was one of the main proponents of the politics-administration
dichotomy which has been much reviled by later public administration scholars,
but which has often been misunderstood. Those
who dismiss the concept as obsolete take it as an empirical assertion about how
administration works in practice. They
observe that in fact, many high level civil servants have an important impact on
policy, and thus dismiss the dichotomy. The
real importance of the politics-administration dichotomy, however, has to do
with its normative implications.[iv]
That is, the principle implied by the dichotomy is that elected officials
and their direct appointees have the legal right to make policy decisions for
the polity, and it is the duty of career civil servants to carry out those
policies in good faith. Thus it is
the moral obligation of the dichotomy that is important, not its empirical
content.
Frederick
Taylor made a contribution to the classical model with his time and motion
studies and careful analysis of the role of managers and workers.
His techniques and managerial practices were adopted widely in the United
States and throughout the world in the early 20th
century. Taylor’s Principles
of Scientific Management, published in 1911, was translated into German, and
“Taylorism” was popular with German engineers before and after World War I.[v] Taylor’s
principles of management emphasized tight control of work processes and
careful planning by managers. Although
his management techniques have been used at times to control workers to the
point of domination, his original ideas did not necessarily imply the
exploitation of workers.
The
traditional model of public administration spread throughout the industrialized
world and ushered in the relative success of modern industrialized economies.
Guy Peters summaries the principles of the traditional model in the
following list of its major characteristics: 1)
An apolitical civil service; 2) Hierarchy
and rules; 3) Permanence and
stability; 4) An institutional civil
service; 5) Internal regulation; 6)
Equality (internally and externally to the organization).[vi]
Since this traditional model
was so successful in aiding the development of modern economies and Weber argued
that it was the most efficient mode of organization possible, how could recent
critics see it as old, outmoded, and inefficient?
The
answer is one of context and scale. In
his historical context, Weber was comparing bureaucratic organization to
charismatic and traditional modes of organization.
Clearly, bureaucracy is capable of more efficient organization than these
other historical modes of domination. But
the broader point is one of scale and time.
If one wants to coordinate the actions of hundreds or thousands of people
in any sophisticated endeavor (such as those that governments undertake) there
is no realistic alternative to bureaucratic organization.
Or if one wants a large scale enterprise to exist over a long time frame,
from years to decades, one must organize it bureaucratically.
This does not mean that all elements of every large scale organization
must adhere to each of Weber’s ideal type criteria, but the general outlines
must be there: hierarchy, continuity, files, etc.
When
contemporary organizations are criticized for being inefficient, the implied
comparison is with other contemporary organizations that sometimes work
marginally better, not with completely different means of organization.
In contemporary times, the most obvious alternative to bureaucracies is a
market system; but in market systems large scale enterprises must be largely
bureaucratic in order to exist over time (e.g. Fortune 500 companies in the
United States). Similarly the
exhortations to devolve or decentralize within government does not mean
abandoning bureaucracy as a form of organization.
It merely means shifting some functions from a large, centralized
bureaucracy to smaller or geographically separated bureaucracies.
As
Klaus Konig points out, some aspects of the NPM are not incompatible with
traditional public administration:
Yet
a distinction must be made as regards this renewal movement between those of its
components that are compatible with the bureaucratic administration, even where
it has a classical continental European character and those components which
extend beyond the modernist, detail differentiations of state and
administration. The idea of
decentral responsibility for resources, for instance, is perfectly familiar to
an organizational scenery featuring federalism, local self-government,
departmental responsibility, formal organizations under private law, shifts of
functions to external bodies and so on.[vii]
Thus the point of departure
for the “new public management” prescriptions is not non-industrialized
economies or non-developed countries. The
NPM rather wants to improve fully developed governments at the margins.
As we have learned from Russia after the fall of Communism, market
capitalism in the absence of a strong system of business law, enforcement of
contracts, and a regulatory structure can easily lead to lawlessness and the
private use of force to enforce contracts (or to break them).
According
to World Bank President James D. Wolfensohn, developing economies need: good
governance with a system of laws, a justice system that enforces the laws (e.g.
a contract system and bankruptcy laws), a financial system with accountable
financial institutions, and a just social system.[viii]
Without these prerequisites, economic development is impossible; and
these prerequisites depend on a traditional form of public administration (which
is not to say that NPM ideas are never relevant to developing countries).
One
of the main concerns of the traditional model was the accountability of the
implementors of public policy to the governing constitutional rulers.
If a system of government has not yet achieved the threshold of
accountability, the implementation of NPM techniques is risky and may be
counterproductive.
II.
The New Public Management
The
term new public management encompasses a wide range of techniques and
perspectives that are intended to overcome the inefficiencies inherent in the
traditional model of public administration.
Robert Behn defines the New Public Management as “. . .the entire
collection of tactics and strategies that seek to enhance the performance of the
public sector. . . .”[ix]
The starting point is that the traditional bureaucratic structures that
ushered in the industrialized economies of the 20th century may have
been appropriate for that era but have reached a point of diminishing returns.
The large size and rigid structures of the traditional system are too
cumbersome for the new era of instant communication and an economy in which
economic value is based on information and its manipulation rather than
industrial production. Production is
still important, of course, but it is increasingly based on information systems.
Controlling
behavior of workers from the top does not allow those closest to service
delivery to react quickly enough. Thus
the new public management favors decentralized administration, delegation of
discretion, contracting for goods and services,
and the use of the market mechanisms of competition and customer service
to improve performance. It aims to
achieve accountability through the measurement of outcomes rather than
accounting for inputs. Performance
measures will take the place of tight control from the top through rules and
regulations. Granting more
discretion to managers to manage is necessary; if they are to be held
accountable for their performance, they must have the flexibility to use their
judgment.
In
the United States the NPM was embodied in the Clinton Administration’s
National Performance Review (NPR).
The proponents of the NPR contended that the prevailing
paradigm of government organization in the U.S. was established during
the progressive era at the turn of the century and was a reaction to
the negative effects of the spoils system with its lack of competence and
susceptibility to governmental corruption. The
progressive paradigm of government organization, they argued, was designed
during the industrial revolution and was modeled on large scale bureaucracy with
hierarchical control from the top to ensure responsiveness to law and adherence
to policy.
But
they argued that with the coming of the information revolution in the late
twentieth century, the usefulness of the bureaucratic paradigm had been
superseded by the need for more flexible organizations that can operate in a
profoundly changed environment of global competition.
The governmental reforms of the progressive era had been developed and
elaborated so much that the rules and procedures that originally facilitated
management came to choke off innovation. The
admitted original benefits of large scale organization prevalent throughout the
federal government were diminishing and the originally useful reforms had been
counterproductive for some time.[x]
To
Guy Peters the new public management includes a range of reforms that have been
tried over the past two decades by governments seeking to improve efficiency.
The approaches of the NPM include more participation, flexibility, and
deregulation internally, and the use of market mechanisms externally.[xi]
Perhaps
the most dominant theme of the new techniques is the attempt to use market
mechanisms to improve performance in the public sector.
This includes privatization, in which functions formerly performed by
government are given over to private sector or business organizations.
In the celebrated case of New Zealand, the government
privatized state enterprises in telephone service, oil production,
insurance, post office, and air transport.[xii]
In economies where the governmental sector is smaller and most sectors of
the economy are already in private hands, such as the United States,
privatization has taken the form of private sector delivery of goods and
services that are paid for by the government, referred to as “contracting
out.” It is argued that businesses
act more efficiently than governments because of different incentives and
greater flexibility, and so contracting will save the taxpayers money.
Donald
Kettl summarizes the goal of the new public management approach as aiming to
“Remedy a pathology of
traditional bureaucracy that is hierarchically structured and
authority-driven,” and “to root out authority-driven hierarchical
systems.”[xiii]
He summarizes the six “core characteristics” of the New public
management approach as: productivity, marketization, service orientation,
decentralization, a policy orientation, and accountability for results.
Thompson and Thompson observe that the new public management approach
“borrowed primarily from the literature of business administration, calling
for more managerial freedom to use resources, a focus on results rather than
inputs, and greater reliance on the private sector for service delivery.”[xiv]
III.
Contrasting Approaches to Public Administration
With respect to Public
Administration, each modern state must answer the questions:
1.
What shall be done: That is, who shall control policy?
2.
Who shall do it: That is, who shall implement policies?
3.
How shall compliance be enforced: That is, how shall performance be
measured?
Each of these questions must
be answered by striking a balance between accountability and efficiency.
If emphasis is placed primarily on accountability, tight hierarchical
controls will be imposed; only certified officials will take actions for the
state; and success will be measured by how faithfully processes are followed.
If emphasis is placed primarily on efficiency, hierarchies will be
loosened and discretion delegated; people outside the governmental hierarchies
will conduct governmental operations; and the emphasis will be on measuring
outcomes rather than monitoring compliance with procedures.
1.
Answering the question of what shall be done: That is, policy control.
In
the traditional model of public administration fundamental control lies in the
laws enacted by the legislature and their faithful execution by the executive
authority. In the words of Klaus
Konig:
In
a state upholding the division of powers, the core of public administration lies
in its executive function. Bound by the rule of legal regulations, it executes
the laws passed by the democratic legislative body.
In its hierarchical system of order it follows the instructions issued by
the executive’s political leaders.[xv]
Laws are carried out or
implemented by executive branch departments or ministries that are structured as
strict hierarchies. Accountability
is achieved by the control of each level of implementation by the superior level
of control. If a policy is not
faithfully carried out, accountability can be assigned by examining each stage
of the process to determine who (in which position) is at fault.
Accountability and control are the greatest strengths of this type of
system; compared to all other systems, it is very reliable. The downside to this
traditional model is that it is often relatively slow and cumbersome, and it is
subject to the criticism that workers can become so concerned with complying
with rules that they can lose sight of the overall goal or mission.
The
new public management would alleviate the problems caused by tight, hierarchical
control by delegating greater flexibility and discretion to lower levels in the
production of goods and services. It
would delegate implementing discretion to those closest to service delivery.
They would have greater control of hiring and firing personnel as well as
discretion about how to spend money in the accomplishment of policy goals.
If program implementation is contracted out, management decisions are at
the discretion of private sector managers; and their decisions are acceptable as
long as they legally produce the goods or services under contract.[xvi]
2.
Who shall do it? That is,
personnel control.
In
traditional public administration the personnel of government are hired through
a merit system designed by the government personnel agency and often enacted in
law. A merit system is designed to
prevent partisan political interference in the implementation of policy.
The hallmark of such a system is neutral competence, with competence
achieved through a system of hiring the most qualified workers for the
positions. Partisan neutrality is
achieved through rules that protect workers from partisan political pressure and
prevent them from actively participating in partisan political campaigns.
The
new public management approach would carry out the policies of the state largely
with employees who are not directly employed by the government.
In the case of privatization, the government would abandon the attempt to
provide some services entirely and leave their provision to the private sector.
Control would be achieved through the market system; if goods are
overpriced, a competitor will spring up to provide them at a lower price in
order to make a profit.
When
the market will not provide some services because there are not enough customers
who will pay for them, or not enough will be provided to accomplish the goals of
the state, the new public management advocates the contracting by government
with private businesses to carry out the purposes of the state.
It is argued that private businesses can manage efficiently because they
are not encumbered with the rules and regulations of merit systems (e.g. merit
competition, classification, appeals of adverse actions, etc.) and they can hire
the workers they need in an efficient labor market.
The result will be that the government’s goals will be accomplished at
a cost to the public that competition will keep to a minimum.
When government functions are contracted out to private organizations,
some contract-imposed constraints may apply.
But to impose a set of merit constraints on contractors could very well
undermine the flexibility that contracting out is intended to provide and is one
of the bases for using contracts in the first place.[xvii]
The
conditions for successful contracting include a market for goods and services in
which there is competition among many firms and few barriers to entry.
The costs that ought to be calculated when governments write contracts,
in addition to the cost of production, include the expertise needed to write a
precise contract and the cost of overseeing the contractor and inspecting the
product.
3.
How shall success be measured? That
is, inputs, outputs, or outcomes.
Without
the discipline of a market system which is presumed to measure the economic
value of goods and services produced in the private sector, it is difficult to
place an economic value on goods and service produced by governments.
The decision to produce public goods is a political choice made by
political authorities. The
definition of public goods includes those goods and services that the private
sector will not produce (or will not produce enough of), because their
production is not profitable enough. The
decision about what goods and services this category includes is thus a
political judgment. But this leaves
the problem of how to measure the economic value of such goods and judge whether
they are being produced efficiently.
The
traditional model of public administration places its major emphasis on
accomplishing the mission and accountability for resources.
A hallmark of the traditional model is its rhetorical stress on
efficiency. But efficiency is very
difficult to measure, and perhaps the rhetorical value of efficiency is so high because
it is so hard to measure objectively. At
a micro-level, of course, efficiency can be judged over time (e.g. more output
from the same resources than last year) or compared with a similar unit
producing comparable goods. But at
higher levels of generality, e.g. at the program level, there are no broadly
accepted measures of efficiency. Thus
one of the most common measures of government production is that of resources
used, that is, inputs.
There
is a parallel between stages and functions of budgeting as analyzed by Allen
Schick and developing approaches of measuring the production of governmental
services. Schick argued that “line
item budgeting,” that is, careful accounting for the inputs used in government
programs, was developed between 1915 and 1935.[xviii]
It is control oriented, good at preventing financial impropriety, and
easy to understand.
Traditional
accounting for governmental programs emphasizes the inputs that are used to
accomplish missions, for example, number of personnel, dollar totals, number of
vehicles, number of computers, energy consumed, etc.
These measures are very good for accountability and for assuring that
resources are not being stolen and that they are being used for the purposes for
which they were intended. This type
of accountability is also easy for overseers to understand, e.g. chief
executives, the central budget agency, or legislators.
Thus this inputs approach is quite popular and hard to replace with more
sophisticated measures of efficiency or productivity.
In
contrast to the line-item or inputs approach, performance budgeting was
developed between 1935 and 1960, and was intended to provide measures for
evaluating the performance of certain functions.
Rather than a control orientation, it was management oriented, and
intended to measure the performance of governmental activities.
The focus was on work to be done (activities)
rather than the things (inputs) to be used in the work.
The activities done were the outputs of the government programs.
In
contrast to performance measurement, Schick argued that program budgeting,
developed since 1960, would focus on outcomes rather than inputs or activities.
Outcomes are the societal changes that are the intended purposes of
governmental programs, for example, good health, national security, efficient
transportation, justice, etc. The
problem, of course, is that it is very difficult to measure outcomes, and even
if they can be measured, it is extremely difficult to attribute their
achievement to any one governmental program.
The
New Public Management approach rejects measuring inputs and advocates the use of
“performance measures” to evaluate programs and management.
Accountability for resources is less important than the accomplishment of
goals at a given cost. Creative
managers should be given the widest flexibility to use the resources at their
disposal to accomplish programmatic missions.
Their success will be measured by their performance in accomplishing
goals rather than in their careful accounting for the resources (inputs) used.
This
model of performance measurement is quite attractive, as long as valid measures
of public purposes can be devised. If
we have good measures, we can choose between contractors by evaluating their
measured output, and we can judge government agencies against proposals by
contractors on the common measures. Managers can be rewarded based on the
achievement of their performance goals. The
difficulty lies in choosing the correct indicators that will validly measure
what the governmental program is really intended to accomplish.
The more precisely the service or good can be objectively specified, the
more likely the public will be able to evaluate the product and judge whether it
is getting the best value for its payments.
In comparing public versus
private delivery of goods and services, the costs of production must be
evaluated as well as the costs of writing the contract and monitoring its
implementation.[xix]
Thus
NPM techniques work best when the government wants to purchase goods whose
quantity and quality can be easily assessed.
The closer the production resembles traditional private sector goods, the
easier it is to create performance measures to assure that contracts have been
honored. There are some services
that can be relatively easily measured, such as janitorial services or medical
services. But when it comes to
analytical services or unique products, the more difficult the problem of
measurement becomes. Even if precise
measurement is impossible, it may still make sense to contract with businesses,
for example for advanced weapons systems or computing systems.
But social services or analytic services are difficult to measure.
The more you move to professional services that call for judgement or
products that are unique, the more expertise is necessary to monitor the quality
of service and the more costly it is to monitor performance.
IV.
Conclusion
A
tension between accountability and efficiency has marked the contrast of
traditional public administration and the new public management.
The traditional model tilts toward accountability.
Max Weber’s answer tilted toward accountability in the form of
bureaucracy, with strict hierarchical control from the top.
Woodrow Wilson’s answer was the politics/administration dichotomy in
which civil servants would use efficient techniques to carry out political
policy choices. Frederick Taylor’s
answer was the tight management control of refined manufacturing techniques of
scientific management.
The
new public management favors loosening the strictures of the traditional model
to allow for more creativity and flexibility in order to achieve new
efficiencies and better customer service. It
would give lower level managers more flexibility to use their own information
and judgment to make decisions (that is, “let managers manage”).
It would encourage managers to take risks and be more entrepreneurial.
And it would achieve accountability by measuring outputs rather than by
monitoring processes. In states with
large public sectors, it encourages privatizing functions, and in states with
smaller public sectors it encourages contracting with private organizations for
the provision of public goods and services.
The
tension between traditional public administration and the new public management
reflects the fundamental tension between accountability and efficiency that has
always characterized public administration, but the balance is in flux.
In Anglo-American systems the balance has shifted toward efficiency in
the late 20th century. While
much progress has been made, the main political vulnerability of the contracting
out movement in the United States is corruption.[xx]
The U.S. political system has had long experience with the corruption of
public officials by the bribery of greedy contractors.
If large scale or high visibility corruption is discovered and attributed
to increased contracting, the pendulum will swing back toward accountability.
But the advances of the NPM will not be lost entirely, just as the
positive contributions of previous management fads were not lost even after
their initial formulations had been abandoned.[xxi]
A
less visible vulnerability of the NPM approach in the U.S. is the gradual
eroding of the capacity of the government to oversee competently the production
of goods and services. It is
difficult for governments to match the higher salaries offered in the business
world, even though financial gain is often not the most important incentive for
public administrators. But a strong
counter weight to any move by the government to take back control of the
production of formerly contracted out services will be the political clout of
contractors who will lobby the legislature against elimination of contracting
programs.
Thus
new public management approaches can be useful to governments and ought to be
seriously considered. But NPM is not a blanket solution to all of the problems
of public administration in modern governments.
ENDNOTES
[i]
M. Weber, “Politics as A vocation,” in From Max Weber, H.H.
Gerth and C.W. Mills, NY: Oxford University Press
1946, p. 95.
[ii]
See the discussion by K. Konig, “The System and Environment of
German Public Administration,” in Konig/von Oertzen/Wagener (eds.) Public
Administration in the Federal Republic of Germany, The Netherlands:
Kluwer-Deventer 1983. See also
the “Preface,” in the same volume.
[iii]
W. Wilson, “The Study of Administration,” Political Science
Quarterly (June 1887), reprinted in Frederic C. Mosher, Basic Literature
of American Public Administration, 1787-1950, NY: Holmes and Meier 1981,
p. 74.
[iv]
See H. Heclo, “The In-and-Outer System: A Critical Assessment,”
in The In-and-Outers, G. C. Mackenzie (ed.), Baltimore: Johns Hopkins
University Press 1987, pp.
195-216.
[v]
R. Kanigal, The One Best Way, NY: Viking 1997, pp. 492-495,
526-528.
[vi]
B. G. Peters, The Future of Governing, 2nd ed.,
Lawrence, KS: University Press of Kansas 2001, pp. 3-12.
[vii]
K. Konig, “Public Administration – Post-Industrial, Post-Modern,
Post-Bureaucratic,” in New Trends in Public Administration and Public
Law, European Group of Public Administration, Budapest University of
Economic Sciences, Center for Public Affairs Studies
1996, p. 39.
[viii]
See D. F. Kettl, The Global Public Management Revolution, Washington:
Brookings, 2000, p. 59.
[ix]
R. D. Behn, Rethinking Democratic Accountability, Washington:
Brookings 2001, p. 26.
[x]
See J.P. Pfiffner, "The National Performance Review in
Perspective," International Journal of Public Administration,
Vol 20, No. 1 (1997), pp. 41-70.
[xi]
B. G. Peters, The Future of Governing, 2nd ed.,
Lawrence, KS: University Press of Kansas
2001.
[xii]
D. Kettl, The Global Public Management Revolution, Washington:
Brookings 2000, p. 11.
[xiii]
D. Kettl, The Global
Public Management Revolution, (note 8) p. 30, 33.
[xiv]
J. R. Thompson and F. Thompson, “The management reform agenda,
2001-2010: a report to the PriceWaterhouseCoopers endowment for the business
of government,” International Public Management Journal, Vol. 4,
No. 2 (2001), pp. 151-172, p.
152.
[xv]
K. Konig, “Entrepreneurial Management or Executive Administration:
The Perspective of Classical Public Administration,” in Public
Management and Administrative Reform in Western Europe, W. J.M. Kickert,
Cheltenham, UK: Edward Elgar 1997, p. 229.
[xvi]
See J.P. Pfiffner, “Government
Legitimacy and the Role of the Civil Service,” in J. P. Pfiffner and D. A.
Brook, The Future of Merit Twenty Years after the Civil Service Reform
Act, Washington: Woodrow
Wilson Press 2000, p. 15-38.
[xvii]
For an analysis of the applicability of merit principles to personnel
systems working under contract to the government, see J.P. Pfiffner, “The
Public Service Ethic in the New Public Personnel Systems,” Public
Personnel Management, Vol. 28, No. 4 (Winter 1999), pp. 541-555.
[xviii]
A. Schick, “The road to PPB: The Stages of Budget Reform,” in Perspectives
on Budgeting, 2nd ed. A. Schick (ed.), Washington: American
Society for Public Administration 1987, pp. 40-63.
[xix]
E. D. Sclar, You Don’t Always Get What You Pay for: The
Economics of Privatization, Ithaca, NY: Cornell University Pres 2000.
[xx]
See H.G. Frederickson, The Spirit of Public Administration,
San Francisco: Jossey-Bass 1997,
Chapter 7.
[xxi]
For a discussion of management fads in the U.S., see J.P. Pfiffner,
“The American Tradition of Administrative Reform,” in The White House
and the Blue House: Government Reform in the United States and Korea
(eds.), Y. H. Cho and H. G. Frederickson, Lanham, MD: University Press of
America 1998.
For an international analysis of management fads see M.C. Brindle and
P.N. Stearns, Facing Up To Management Fads, Westport, CT: QuorumBooks
2001.