Archives as Branding:

The D23 Fan Club Use of the Disney Archives

Mark Edwin Peterson
George Mason University
November 12, 2021
PAMLA Conference, Las Vegas

The Cultural Meaning of Disney

Scholarship

The Development of an Archive at Disney

The Nature of the Disney Archive

The Nature of the Disney Archive

The Corporate Archive

Corporate Use

D23 Fan Club

Website
archive

The Notion of Fan Hierarchy

The Fan Club Model for Institutional Collections

Building School Fandom

University of Nevada, Las Vegas

Blog
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Meaning

markedwinpeterson.com