The color purple has many different meanings and connotations, and is used by a variety of companies. Purple is most often associated with royalty, nobility, spirituality, power, wisdom and imagination. The color purple is psychologically pleasing to our minds because it stimulates our imagination and thoughts. Audiences perceive purple positively because purple connotates extravagance and logic to them. Companies such as Yahoo, Cadbury, and Hallmark use purple to market themselves as not only luxurious, but also knowledgeable.
