- Choose a product you love (within reasonable limits!). Write a two-and-a-half minute radio ad. for that product. You should include a narrator, and at least two other voices in your ad.
- You should define your target audience for the ad.: for example, men 18-45 interested in sports or fashion-conscious women aged 18 -35.
- Remember that ads. often sell a product indirectly. Instead they sell the consumer a new lifestyle, a new group of friends, a new partner, or a promise of social, cultural or workplace prestige as a result of buying the product.
- Be as creative as you can and be ready to perform your ad. to the class.
- Use the linear script format demo'd in class to write your script.