PPT Slide
Page 233. When Procter & Gamble introduced Liquid Tide to a new segment, consumers in the traditional powdered detergent segment switched to the liquid product. Rather than real sales growth, P&G simply experienced the shifting of existing customers to a new product. This exemplifies a drawback of multisegment targeting strategy called:
Page 56. The primary objectives in the Ford case were
a. Purchase the Jaguar and Volvo brands
b. Reach women and ten-year olds
c. Cut prices and boost distribution
d. Raise market share and sales revenue
e. All of the above are correct
Page 242. The LaBelle case showed
a. Segmentation based on time
b. Segmentation based on household composition
c. Segmentation based on taste
d. Segmentation based on age
e. All of the above are correct