PPT Slide

CLARTAS’ PRIZM 62 American clusters

Each cluster is a member of 15 social groups arranged by urbanization density and socio-economic standing.

01: BLUE BLOOD ESTATES 05: KIDS & CUL-DE-SACS

07: MONEY & BRAINS 09: AMERICAN DREAMS

12: UPWARD BOUND 14: COUNTRY SQUIRES

18: YOUNG INFLUENCIALS 28: BIG CITY BLEND

31: LATINO AMERICA 40: MILITARY QUARTERS

41: SHOTGUNS & PICKUPS 62: HARD SCRABBLE

For definitions of each cluster, see http://www.qmsoft.com/solutions/prizm.htm for complete descriptions

To look up a ZIP code use http://www.velocity.claritas.com/YAWYL/Default.wjsp?System=WL

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